Spending through mobile casinos and apps
1. Volume of expenses through mobile applications (social casinos)
In 2021, consumer spending on mobile gaming machines ("social casino games") in Australia amounted to US $302 million. This is spending on virtual tokens inside applications that are not regulated like gambling, but mimic the pokies experience.
2. Online gambling per-capita and its share in total turnover
Per-capita spending on online gambling (including betting and casinos) reached A $397. 5, while total gaming sector turnover (EGM and online) rose by 20. 9 %.
The growth in online betting turnover was 165. 7% per year (2022-23), which provided 31% of all gambling turnover in the country.
3. Context within a real money mobile game
Most mobile casino accesses are through web versions or "wrapped" applications, since real gambling through official stores (app store) is limited.
Although there is no data on direct spending on mobile pokie content (real money), it is clear that this segment is growing and complements traditional channels.
4. Comparison and trends
5. Conclusions
Mobile applications, even if they do not allow withdrawal, generate a significant amount of virtual spending and affect habits and engagement in slots.
There is already a significant per-capita online turnover and steady growth in the gaming market, reflecting increasing mobile activity.
To fully understand slot costs, it is important to consider mobile applications, especially social casinos, as a form of involvement and possible preparation for a real money game.
Sources
ACMA: spending on mobile "social casino games" - US $302 million (2021)
IMARC Group/Queensland Treasury: per-capita online spend - A $397. 5; Poki + online turnover increased by 20. 9 %
ValueWalk: Online rates accounted for 31% of turnovers, up 165. 7 % (2022-23)
CardsChat review: mobile casinos are available through a browser or "wrapped" applications (access format)
In 2021, consumer spending on mobile gaming machines ("social casino games") in Australia amounted to US $302 million. This is spending on virtual tokens inside applications that are not regulated like gambling, but mimic the pokies experience.
2. Online gambling per-capita and its share in total turnover
Per-capita spending on online gambling (including betting and casinos) reached A $397. 5, while total gaming sector turnover (EGM and online) rose by 20. 9 %.
The growth in online betting turnover was 165. 7% per year (2022-23), which provided 31% of all gambling turnover in the country.
3. Context within a real money mobile game
Most mobile casino accesses are through web versions or "wrapped" applications, since real gambling through official stores (app store) is limited.
Although there is no data on direct spending on mobile pokie content (real money), it is clear that this segment is growing and complements traditional channels.
4. Comparison and trends
| Segment | Volume (average) | Comment |
|---|---|---|
| Mobile social casinos (pokie topics) | US $302 million | Spending on virtual slots (2021) |
| Online Gambling per-capita | A $397. 5 | Turnover of all types of online games (including slots) |
| Growth of game turnover | + 20. 9% | EGM + online turnover growth (annual) |
| Online Segment Share | 31% | Online Betting - Significant Market Share |
5. Conclusions
Mobile applications, even if they do not allow withdrawal, generate a significant amount of virtual spending and affect habits and engagement in slots.
There is already a significant per-capita online turnover and steady growth in the gaming market, reflecting increasing mobile activity.
To fully understand slot costs, it is important to consider mobile applications, especially social casinos, as a form of involvement and possible preparation for a real money game.
Sources
ACMA: spending on mobile "social casino games" - US $302 million (2021)
IMARC Group/Queensland Treasury: per-capita online spend - A $397. 5; Poki + online turnover increased by 20. 9 %
ValueWalk: Online rates accounted for 31% of turnovers, up 165. 7 % (2022-23)
CardsChat review: mobile casinos are available through a browser or "wrapped" applications (access format)
