Online vs Offline: Cost Comparison
1. Key indicators - online vs offline
Online pokies (slots): according to expert estimates, the turnover of online pokies in Australia in 2024 amounted to A $12 billion.
Offline machines (EGM in clubs/casinos): according to data for 2022-23, the total turnover of physical pokies exceeds A $12 billion (data for 2020-21 showed a similar scale of losses around A $12. 2 billion), and in the era of lockdown and beyond, the segment was consistently high.
Turnover across all types of gambling: Australians lost A $31. 5 billion per year for excitement, of which pokies (offline and online) make up a significant share.
2. Online player participation among regulars
In the Regular pokies gamblers poll, 2022about 17. 4% of respondents playing pokies regularly reported using online slots. This indicates a noticeable presence of the online segment even with its legal ban.
3. Online segment growth
The volume of online gambling grew by 8% from 2020 to 2022. While this applies to gambling in general, including sports betting, the rise reflects the increasing digital participation of Australians in gambling.
Online gambling in general (not only slots) is projected at A $15. 16 billion in 2024, making Australia the world's third largest online market by revenue, while considering the small population - one of the highest proportions.
4. Conclusions
The mass offline market of pokies (pubs, clubs, casinos) in terms of turnover is comparable to the segment of online slots (about A $12 billion + A $12 billion).
Offline is a traditional core, but online is actively growing and already makes up a significant part of the market.
Online pokies are recorded in 17% of regular players - this is only part of the segment, but it is already large-scale.
The growth of online spending in a couple of years (8%) and the forecast for 2024-2025 confirm the trend.
Comparison table
Context for 'How much Australians are spending on pokies in 2025'
Offline pokies remain a key channel for absorbing funds through machines - these include pubs, clubs, casinos.
Online slots are becoming the second largest segment, but already affect the overall picture and consumption dynamics.
For the completeness of the section, it is important to take into account both channels and emphasize the factor of an illegal and complex online segment.
Australia's projected growth and global position (3rd in online mining) make it significant for further monitoring.
[news. com. au](https: //www. news. com. au/finance/money/costs/revealing-report-shows-how-aussies-are-glorifying-gambling-as-losses-for-one-state-skyrocket-into-the-billions/news-story/6b110e3da1efd634f51d88ab1ab20b5c? utm_source=chatgpt. com)
[news. com. au](https: //www. news. com. au/finance/money/costs/ugly-new-data-has-exposed-an-open-secret-in-australia-and-it-should-make-everyone-think/news-story/cac88e00e8e15536c1fcfe1708f1d31b? utm_source=chatgpt. com)
Online pokies (slots): according to expert estimates, the turnover of online pokies in Australia in 2024 amounted to A $12 billion.
Offline machines (EGM in clubs/casinos): according to data for 2022-23, the total turnover of physical pokies exceeds A $12 billion (data for 2020-21 showed a similar scale of losses around A $12. 2 billion), and in the era of lockdown and beyond, the segment was consistently high.
Turnover across all types of gambling: Australians lost A $31. 5 billion per year for excitement, of which pokies (offline and online) make up a significant share.
2. Online player participation among regulars
In the Regular pokies gamblers poll, 2022about 17. 4% of respondents playing pokies regularly reported using online slots. This indicates a noticeable presence of the online segment even with its legal ban.
3. Online segment growth
The volume of online gambling grew by 8% from 2020 to 2022. While this applies to gambling in general, including sports betting, the rise reflects the increasing digital participation of Australians in gambling.
Online gambling in general (not only slots) is projected at A $15. 16 billion in 2024, making Australia the world's third largest online market by revenue, while considering the small population - one of the highest proportions.
4. Conclusions
The mass offline market of pokies (pubs, clubs, casinos) in terms of turnover is comparable to the segment of online slots (about A $12 billion + A $12 billion).
Offline is a traditional core, but online is actively growing and already makes up a significant part of the market.
Online pokies are recorded in 17% of regular players - this is only part of the segment, but it is already large-scale.
The growth of online spending in a couple of years (8%) and the forecast for 2024-2025 confirm the trend.
Comparison table
| Parameter | Offline pokies (2022-23) | Online pokies (2024) |
|---|---|---|
| Turnover (approx.) | > A $12 billion | ≈ A $12 billion |
| Audience share (among regular players) | - | 17. 4% of players |
| Trend | stable, main channel | growing rapidly (growth ≈ 8% 2020-22) |
| Legal status | legally licensed | prohibited, but illegal participation |
Context for 'How much Australians are spending on pokies in 2025'
Offline pokies remain a key channel for absorbing funds through machines - these include pubs, clubs, casinos.
Online slots are becoming the second largest segment, but already affect the overall picture and consumption dynamics.
For the completeness of the section, it is important to take into account both channels and emphasize the factor of an illegal and complex online segment.
Australia's projected growth and global position (3rd in online mining) make it significant for further monitoring.
[news. com. au](https: //www. news. com. au/finance/money/costs/revealing-report-shows-how-aussies-are-glorifying-gambling-as-losses-for-one-state-skyrocket-into-the-billions/news-story/6b110e3da1efd634f51d88ab1ab20b5c? utm_source=chatgpt. com)
[news. com. au](https: //www. news. com. au/finance/money/costs/ugly-new-data-has-exposed-an-open-secret-in-australia-and-it-should-make-everyone-think/news-story/cac88e00e8e15536c1fcfe1708f1d31b? utm_source=chatgpt. com)
