Impact of push notifications on increased costs

1) Introduction

Push notifications are one of the strongest tools for retaining and stimulating player activity. In the slot industry in 2025, they are actively used to return players to the application, reminders of bonuses and promotions, as well as to create a "sense of urgency."

2) Types of push notifications and their goals

1. Activity reminders: "You haven't visited for a long time - your bonus is waiting."

2. Event notifications: offering free spins, new promotions, launching tournaments.

3. Personalized: notifications based on the player's habits (favorite slot, time of day, betting frequency).

4. Social: Reminders of tournament position or friend activity.

3) Psychological mechanisms of influence

FOMO (fear of missing out) effect: Time-limited bonuses push unplanned deposits.

"Back in the habit" effect: the player gets an incentive to return to the app and continue playing.

Personalization: Notifications that match the player's habits are perceived as natural and increase spending.

4) Observed effects on spending

Increase in the probability of a second deposit: after push notifications, the probability of a deposit within 24 hours increases by 20-40%.

Increasing the average length of the game session: players who return on notice spend 15-25% more time in the slot.

Monthly Average Spend Increase: Active push notification users spend more than those who turned off notifications.

Spending pattern bias: Top players are particularly sensitive to personalized notifications, which increases the share of their contribution to total turnover.

5) Performance metrics

Proportion of players returning within 24 hours of notification.

Conversion from push → deposit.

Average check of players responding to notifications vs players without reactions.

Increase ARPU (revenue per player) in the segment with active notifications.

Frequency of notifications and its correlation with growth/decrease in engagement.

6) Differences by player segment

Recreational: respond mainly to bonuses and freespins; the effect is pronounced but short-term.

Involved: actively returned by promotional notifications; their spending is growing systemically.

High-rollers: most sensitive to personalized push's (VIP promotions, exclusive tournaments).

7) Context 2025 in Australia

Push notifications have become standard in the online slot industry.

Players who leave enabled notifications form the core of cost growth.

It was due to the push mechanics that the trend for more frequent deposits and an increase in the average duration of sessions intensified.

When analyzing Australians' spending in 2025, push notifications should be highlighted as a separate factor, comparable in impact to bonuses and tournament formats.

8) Final conclusions

Push notifications increase spending by returning players, increasing the duration of sessions and encouraging repeated deposits.

Their effectiveness is maximum when personalizing and using the effect of urgency.

In 2025, push notifications became a key tool for increasing spending on slot machines, especially in the online segment.