Spending on gambling apps on Google Play and App Store
The big picture
Gambling apps on Google Play and the App Store have become a significant part of the online gambling industry in Australia. By 2025, the mobile segment accounts for more than half of all spending on slot machines, and the share of applications is constantly growing. The reason is the ease of access, ease of deposit and a wide selection of slots adapted for smartphones.
Spending scale
Research agencies estimate Australians spend up to 40-45 per cent of all slot spending online through mobile app stores.
The average check inside applications is higher than on a desktop, due to more microtransactions and instant payments.
The most common deposit amount through mobile applications is from 20 to 50 AUD, but the frequency of replenishment is higher than in browser versions.
Google Play vs. App Store
Google Play: higher share of users with small but regular deposits; the audience is more mainstream.
App Store: Users spend more per session and more often make deposits above 100 AUD. The share of high rollers is higher here.
In the App Store, the average annual spending of one active player is 15-20% higher than that of Android users.
Role of microtransactions
Gambling applications use a flexible shopping system:
This model encourages the player to spend more often and in small amounts, which ultimately creates significant costs.
UX and Marketing Impact
Applications integrate gamification: levels, achievements, ratings.
Push notifications and personalised offers are driving a rise in repeat deposits.
Stocks in mobile apps are more often focused on quick reactions, which increases spending conversion.
Real impact on spending
Players in applications spend an average of 25-30% more than those who use only desktop casinos.
The average number of deposits per month is almost double that of the web version.
By integrating with smartphone payment systems (Apple Pay, Google Pay), deposits are made faster, which increases costs.
Result
In 2025, gambling apps on Google Play and the App Store became one of the key growth channels for Australians spending on slot machines. The smartphone has become the main tool for accessing slots, and mobile mechanics - cashbacks, microtransactions, personal promotions - form a new level of engagement and average spending.
Gambling apps on Google Play and the App Store have become a significant part of the online gambling industry in Australia. By 2025, the mobile segment accounts for more than half of all spending on slot machines, and the share of applications is constantly growing. The reason is the ease of access, ease of deposit and a wide selection of slots adapted for smartphones.
Spending scale
Research agencies estimate Australians spend up to 40-45 per cent of all slot spending online through mobile app stores.
The average check inside applications is higher than on a desktop, due to more microtransactions and instant payments.
The most common deposit amount through mobile applications is from 20 to 50 AUD, but the frequency of replenishment is higher than in browser versions.
Google Play vs. App Store
Google Play: higher share of users with small but regular deposits; the audience is more mainstream.
App Store: Users spend more per session and more often make deposits above 100 AUD. The share of high rollers is higher here.
In the App Store, the average annual spending of one active player is 15-20% higher than that of Android users.
Role of microtransactions
Gambling applications use a flexible shopping system:
- Coin, token or virtual credit packages.
- Limited-time specials.
- Subscriptions that include bonus freespins and cashbacks.
This model encourages the player to spend more often and in small amounts, which ultimately creates significant costs.
UX and Marketing Impact
Applications integrate gamification: levels, achievements, ratings.
Push notifications and personalised offers are driving a rise in repeat deposits.
Stocks in mobile apps are more often focused on quick reactions, which increases spending conversion.
Real impact on spending
Players in applications spend an average of 25-30% more than those who use only desktop casinos.
The average number of deposits per month is almost double that of the web version.
By integrating with smartphone payment systems (Apple Pay, Google Pay), deposits are made faster, which increases costs.
Result
In 2025, gambling apps on Google Play and the App Store became one of the key growth channels for Australians spending on slot machines. The smartphone has become the main tool for accessing slots, and mobile mechanics - cashbacks, microtransactions, personal promotions - form a new level of engagement and average spending.
