How much loyal players spend: analysis of expenses of visitors with 6 + months experience

1) Who are the "loyal players"

"Loyal" refers to customers who regularly return to games for at least 6 consecutive months.
Characteristic features:

High engagement: regular visits, familiar game patterns.
Higher average time in casino/online: most often ≥ 1-2 sessions per week.
Stable budget: a habit of spending certain amounts is formed.
Greater risk of moving to "heavy players": costs accumulate.

2) Time history of expenses

First month: average spending is lower, the player tests the content and determines a comfortable level of bets.
3-4 months: costs increase due to stabilization of habit, transition to "favorite slots," partial loss of novelty → the player increases bets or the frequency of visits.
6 + months: costs stabilize at a high level or continue to grow for the players involved; for the part - a decrease during the transition to the "budget mode."

3) Mean and median

Studies (including Australian data) show:

Loyal players spend an average of 1.5-2 times more than beginners (on the horizon of the month).
Median spending is below average, as the top 5-10% of players form a significant part of the turnover.
Top-5% of loyal can provide up to 40-50% of all segment expenses.

4) Spending growth factors for loyal players

1. Increased betting: Players are gradually shifting to higher denominations.
2. More often they load funds within one session.
3. Long-term loyalty → participation in promotions and loyalty programs, which stimulates additional activity.
4. Content shift: Interest in high volatility slots, which increases the risk of rapid losses and new deposits.
5. Social factor: regular players are more likely to participate in "collective activity" (tournaments, promotions, draws).

5) Loyal player segmentation

Recreational: play for leisure, keep a fixed monthly budget (spending is consistently low/average).
Involved: spend noticeably more beginners, costs increase as they get used.
High rollers: a small proportion of players, but a key contribution to overall spending.

6) Key metrics for analysis of spending by loyal

Average monthly consumption (ARPU for segment 6 + months).
Median flow (to remove distortion of high rollers).
Share of top-5% and their contribution to total spending.
Changing the distribution of spending as the player "ages."
Frequency of visits (sessions per week/month) and average check per session.

7) What it means for the How Much Australians Spend in 2025 section

In 2025, the cost structure is shifting towards loyal players: they provide the bulk of the turnover.
The average spending of the population is growing not so much due to newcomers as due to long-term customers.
For correct analysis, it is important to separately show:

expenses of newcomers,
expenses of loyal (6 + months),
contribution of the top 5-10% to the total.

8) Final conclusions

Loyal players spend significantly more newcomers: on average 1.5-2 times, and in the upper quantiles - a multiple.
Their behavior forms the lion's share of the industry's revenue.
The increase in spending is due to higher rates, an increase in the frequency of visits and the transition to riskier slots.
In 2025 spending analytics, the key emphasis should be on segmentation by player experience, since long-term engagement is the main driver of average check growth.