Spend analysis by casino operator in Australia
Major market operators
In 2025, the gambling market in Australia remains concentrated around several major operators:
These companies form the backbone of the industry, accumulating the majority of player spending on slots.
Average spending in casino operators
Key brand analytics shows:
Thus, the club sector forms a massive stream, and large casinos accumulate premium costs.
Market share by spend
As of 2025 research:
Brand impact on player behaviour
Players choose an operator not only by geography, but also by a set of services:
Bottom-line trends
In 2025, spending is growing faster in the premium casino segment, where the average check is significantly higher.
Clubs retain leadership in total turnover due to mass character.
Competition between operators leads to an increase in the number of promotions, bonus packages and cross-platform programs, which further stimulates costs.
In 2025, the gambling market in Australia remains concentrated around several major operators:
- Crown Resorts (Melbourne, Perth, Sydney),
- Star Entertainment Group (Sydney, Gold Coast, Brisbane),
- large club networks (RSL, Leagues Clubs, local poker machine operators).
These companies form the backbone of the industry, accumulating the majority of player spending on slots.
Average spending in casino operators
Key brand analytics shows:
- Crown Resorts - players spend more on average per session (A $250-A $400), as establishments are positioned in the premium segment.
- Star Entertainment - average spending slightly lower (A $180- A $300), but higher frequency of visits.
- Club networks (RSL, etc.) - despite the smaller bet amounts (A $80-A $150 per session), they provide the maximum turnover due to a wide audience.
Thus, the club sector forms a massive stream, and large casinos accumulate premium costs.
Market share by spend
As of 2025 research:
- Crown accounts for about 25-30% of all slot machine spending in Australia,
- Star Entertainment accumulates about 20-25%,
- the remaining 45-50% is distributed among regional clubs, pubs and small operators.
Brand impact on player behaviour
Players choose an operator not only by geography, but also by a set of services:
- Crown and Star stimulate spending through VIP programs, exclusive halls and progressive jackpots.
- Club networks focus on accessibility, a large number of machines and bonus promotions for a mass player.
- Online operators with an Australian license are starting to select part of their spending, but their share is still limited to 10-15%.
Bottom-line trends
In 2025, spending is growing faster in the premium casino segment, where the average check is significantly higher.
Clubs retain leadership in total turnover due to mass character.
Competition between operators leads to an increase in the number of promotions, bonus packages and cross-platform programs, which further stimulates costs.
