Expanding cashback and loyalty

* (under Future of Online Gambling in Australia) *

Context: Where the market is headed

Loyalty programs and cashbacks are a familiar tool in e-commerce and fintech. In online gambling in Australia, they become part of the competition and at the same time the subject of regulation. If earlier the operator offered a basic "deposit bonus" or "return percentage," today the market is moving to multi-level loyalty systems integrated with KYC, limits and responsible gambling behavior.

New cashback models

1. Dynamic cashbacks

The amount of return depends on the frequency of the game, the level of risk and the status of the client.

Algorithms analyze activity and offer a personalized return rate.

2. Hybrid rewards

Part of the cashback is credited with money, part - in the form of tokens or loyalty points.

The player can use them to bet, buy inside the platform, or exchange for external bonuses.

3. Responsible cashback

Returns are subject to restrictions: only available if there are no time limit or deposit violations.

This model motivates safe play and complies with NCPF principles.

Evolution of loyalty programs

1. Multilevel statuses

Rank system (bronze, silver, platinum), where each step gives advanced features: access to new games, increased cashback limits, personal managers.

2. Integration with other industries

Loyalty points can be converted into discounts on flights, hotels or sports tickets.

Formation of a single ecosystem "gambling + tourism + entertainment."

3. NFT and Digital Collections

Players receive unique digital trophies for their activity.

Collections can be exchanged between users or sold on external marketplaces.

Regulatory requirements

Transparency. The conditions for calculating cashbacks and bonuses should be clearly spelled out without "hidden restrictions."

Ad restrictions. Loyalty programs cannot be positioned as a guaranteed income or a "way to win back."

Integration with BetStop. Players on the national self-exclusion register are excluded from all programs.

Dependency control. The system should automatically turn off bonuses when signs of a problem game are detected.

Economic effect

For operators: an increase in retention and a decrease in player outflows, an increase in the average check.

For players: returning some of the losses and access to more favorable conditions with fair transparent rules.

For the state: the ability to direct loyalty programs towards a responsible game, while maintaining a taxable base.

Outlook 2025-2027

Mass introduction of AI-controlled loyalty programs, where algorithms automatically calculate the optimal bonuses.

Expanding partnerships with the tourism and entertainment industry.

The introduction of smart contracts to fix the rules for calculating cashbacks and excluding manipulations.

Increasing transparency: the emergence of public "loyalty dashboards," where the player can track the accumulated bonuses and the conditions for their receipt in real time.

• Cashbacks and loyalty programs are becoming not just a marketing tool, but a full-fledged part of the operators' strategy. In Australia, they will only develop if there is strong transparency and integration with responsible play measures. On the horizon are models where returns and bonuses form long-term value, and the player receives not only excitement, but also tangible benefits within the framework of safe and controlled gambling.