Number of active online casino players
In 2025, the number of active players in online casinos in Australia is showing steady growth, reflecting the global trend of digitalization of gambling. The online segment overtakes terrestrial establishments in terms of engagement and becomes the main driver of the industry.
Current performance
The total number of active players in online casinos in Australia in 2025 is estimated at 3.2-3.5 million people, which is approximately 15% of the country's adult population.
Compared to 2023, there is an increase of 20-25%.
The peak of activity falls on mobile devices: about 70% of users play through smartphones and tablets.
Demographic structure
Ages 21-35 are the most active group (about 45% of players).
35-50 years old - occupy about 35% of the audience, prefer slots and live games.
50 + - 20% of players, more often make small bets, choose lotteries and simple machines.
Men make up ~ 60% of active players, women - ~ 40%.
Behavioral characteristics
The average number of game sessions per week is 3-4 times.
The average deposit amount is 80-120 AUD.
Most players test slots in demo mode before playing for real money.
The popularity of crypto casinos is higher among players under 35 years old, where the speed of payments and anonymity are especially highly valued.
Segmentation by game type
Slots are leaders in engagement, more than 65% of players choose them.
Sports betting through online platforms - about 25% of the audience.
Board games and live casinos - about 15%.
Lotteries and online bingo hold steady at 10%.
Geographical distribution
The greatest activity is recorded in the states of New South Wales and Victoria, where most legal operators are concentrated.
In regions with stricter restrictions, the share of players choosing offshore platforms is higher.
Growth Drivers in 2025
Strengthening the position of mobile applications.
Attractive mechanics of buy-bonus and progressive jackpots.
Promotion through Telegram chats and streaming platforms.
Growing confidence in licensed online operators amid the fight against illegal sites.
Forecast
By 2027, the number of active players in online casinos in Australia could exceed 4.5 million if the current growth dynamics continue.
The share of mobile users will approach 80%.
Crypto casinos will occupy up to 25% of the online segment due to the flexibility and speed of payments.
Result
In 2025, the number of active players in online casinos in Australia reached 3.2-3.5 million, which demonstrates a noticeable increase compared to previous years. Online gambling has cemented the status of the main form of gambling in the country, and mobile technology and the flexibility of digital platforms have become a key factor in its growth.
Current performance
The total number of active players in online casinos in Australia in 2025 is estimated at 3.2-3.5 million people, which is approximately 15% of the country's adult population.
Compared to 2023, there is an increase of 20-25%.
The peak of activity falls on mobile devices: about 70% of users play through smartphones and tablets.
Demographic structure
Ages 21-35 are the most active group (about 45% of players).
35-50 years old - occupy about 35% of the audience, prefer slots and live games.
50 + - 20% of players, more often make small bets, choose lotteries and simple machines.
Men make up ~ 60% of active players, women - ~ 40%.
Behavioral characteristics
The average number of game sessions per week is 3-4 times.
The average deposit amount is 80-120 AUD.
Most players test slots in demo mode before playing for real money.
The popularity of crypto casinos is higher among players under 35 years old, where the speed of payments and anonymity are especially highly valued.
Segmentation by game type
Slots are leaders in engagement, more than 65% of players choose them.
Sports betting through online platforms - about 25% of the audience.
Board games and live casinos - about 15%.
Lotteries and online bingo hold steady at 10%.
Geographical distribution
The greatest activity is recorded in the states of New South Wales and Victoria, where most legal operators are concentrated.
In regions with stricter restrictions, the share of players choosing offshore platforms is higher.
Growth Drivers in 2025
Strengthening the position of mobile applications.
Attractive mechanics of buy-bonus and progressive jackpots.
Promotion through Telegram chats and streaming platforms.
Growing confidence in licensed online operators amid the fight against illegal sites.
Forecast
By 2027, the number of active players in online casinos in Australia could exceed 4.5 million if the current growth dynamics continue.
The share of mobile users will approach 80%.
Crypto casinos will occupy up to 25% of the online segment due to the flexibility and speed of payments.
Result
In 2025, the number of active players in online casinos in Australia reached 3.2-3.5 million, which demonstrates a noticeable increase compared to previous years. Online gambling has cemented the status of the main form of gambling in the country, and mobile technology and the flexibility of digital platforms have become a key factor in its growth.
