Activity split by state: NSW, VIC, QLD, etc.

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Introduction

Regional player allocation is one of the key metrics in the analysis of the Australian online gambling market. State statistics reveal where the most activity is concentrated, what factors affect user preferences, and how patterns of behavior differ in different parts of the country.

Major leading states

1. New South Wales (NSW)

Share: about 32% of all players.
Main centres: Sydney and its agglomeration.
Characteristics: active growth of mobile betting and live casinos.

2. Victoria (VIC)

Share: approximately 25%.
Main centres: Melbourne and suburbs.
Trends: high audience engagement 25-40 years old, popularity of automated functions (autospin, quick bets).

3. Queensland (QLD)

Share: about 18%.
The main centres are: Brisbane and the tourist towns of the coast.
Features: Growth in sports betting, interest in virtual disciplines and e-sports.

Minor regions

Western Australia (WA): about 10%, the popularity of e-sports betting is noticeable.
South Australia (SA): about 7%, mobile gambling dominates.
Tasmania (TAS): less than 3%, restricted to population.
Northern Territory (NT): Up to 2% of players, but a key licensing centre for online operators.

Comparison of urbanized and rural areas

Metropolitan NSW and the VIC are home to more than 70% of all online transactions.
In rural areas, activity is lower, but there is a higher proportion of players who prefer long game sessions and classic slots.
The gap in activity is explained by access to Internet infrastructure and income levels.

Factors influencing regional differences

1. Demographics: Younger users (18-24 years) are more active in QLD, a more mature audience (25-40 years) predominates in VIC and NSW.
2. Economy: High middle-income states show more large deposits and frequency of participation in live games.
3. Regulation: NT plays an important role in the legalization of operators, which makes it key in terms of market infrastructure.

Conclusion

The division of activity by state shows a clear dominance of three regions - NSW, VIC and QLD, which form about 75% of all Australian online gambling. The remaining states and territories contribute less, but show specific trends: the growth of esports in WA, mobile games in SA and licensing in NT. These differences emphasize the need for market analysis not only nationally, but also regionally.