Distribution of players by age and gender
In 2025, Australia has a clear structure for the distribution of online players by age and gender. These data make it possible to understand which categories of the population form the main income of the industry and which groups show an increase in engagement.
Age distribution
1. 21-30 years old - about 35% of all players.
The main group that actively uses mobile casinos.
Main expenses: slots, buy-bonus, esports.
Average annual expenditure: 1,600-1,800 AUD.
2. 31-40 years old - approximately 28% of players.
Balancing between slots and sports betting.
A more conscious choice of games is often involved in live casinos.
Average spend: 1,500-1,600 AUD
3. 41-50 years old - about 20% of the audience.
They play less often, but they put it bigger.
Roulette, blackjack and high RTP slots are preferred.
Average spend: 1,400-1,500 AUD
4. 51 + years - about 17% of players.
Less active, deposits below average.
The main direction is lotteries, keno, offline machines.
Annual spending: 900-1,100 AUD.
Gender distribution
Men - ~ 63-65% of all players.
Average spending is 20-25% higher than that of women.
High variance slots and sports betting are more often chosen.
More inclined to use cryptocurrencies for deposits.
Women - ~ 35-37% of players.
Spend less, but play more regularly.
Slots with low variance, social games and live casinos are more often chosen.
Prone to stable small rates.
Top Trends 2025
Increase in the share of women among players: 3-4% growth over the past two years.
A young audience (21-30 years old) forms the main driver of online gambling growth.
Men are still the leaders in terms of rates, but women occupy a significant share in low-income segments.
With an increase in the number of crypto casinos, audience activity increases up to 35 years.
Result
In 2025, the Australian gambling market is dominated by players aged 21-40 (over 60% of all users), with men making up about two-thirds of the audience. However, the gender balance is gradually shifting, and young users continue to be a key source of income for online casinos.
Age distribution
1. 21-30 years old - about 35% of all players.
The main group that actively uses mobile casinos.
Main expenses: slots, buy-bonus, esports.
Average annual expenditure: 1,600-1,800 AUD.
2. 31-40 years old - approximately 28% of players.
Balancing between slots and sports betting.
A more conscious choice of games is often involved in live casinos.
Average spend: 1,500-1,600 AUD
3. 41-50 years old - about 20% of the audience.
They play less often, but they put it bigger.
Roulette, blackjack and high RTP slots are preferred.
Average spend: 1,400-1,500 AUD
4. 51 + years - about 17% of players.
Less active, deposits below average.
The main direction is lotteries, keno, offline machines.
Annual spending: 900-1,100 AUD.
Gender distribution
Men - ~ 63-65% of all players.
Average spending is 20-25% higher than that of women.
High variance slots and sports betting are more often chosen.
More inclined to use cryptocurrencies for deposits.
Women - ~ 35-37% of players.
Spend less, but play more regularly.
Slots with low variance, social games and live casinos are more often chosen.
Prone to stable small rates.
Top Trends 2025
Increase in the share of women among players: 3-4% growth over the past two years.
A young audience (21-30 years old) forms the main driver of online gambling growth.
Men are still the leaders in terms of rates, but women occupy a significant share in low-income segments.
With an increase in the number of crypto casinos, audience activity increases up to 35 years.
Result
In 2025, the Australian gambling market is dominated by players aged 21-40 (over 60% of all users), with men making up about two-thirds of the audience. However, the gender balance is gradually shifting, and young users continue to be a key source of income for online casinos.
