How often users change casinos

How often users are changing casinos in 2025

General Transition Statistics

In 2025, the Australian online gambling market shows high dynamics in player behavior. According to operators and analytical agencies:
  • about 38-42% of gamblers change casinos at least once a year;
  • 17% of users register in three or more casinos within 12 months;
  • only 29-32% of players retain full loyalty to one brand throughout the year.

Thus, changing casinos is not an exception, but a steady pattern of behavior, especially among audiences actively responding to promotions and new offers.

The main factors of changing casinos

1. Bonus policy is a key factor. Up to 65% of transitions are associated with the desire to activate a welcome bonus or cashback in a new casino.
2. Selection of games and providers. Players change the court if the casino does not offer new releases or restricts access to popular slots.
3. Withdrawal rate. Problems with payments cause a change of operator in 22% of cases.
4. Support and trust. Negative experiences with support or opaque conditions lead to migration to more loyal projects.
5. VIP programs. About 14% of premium players go to casinos with more favorable conditions for high rollers.

Transition rate by player segment

Casual players (deposits up to AUD 100 per month): they rarely change casinos, more often they focus on the convenience and simplicity of the interface.
Bonus hunters: the most active migrants, can register in 5 + casinos per year using stocks.
VIP users: change casinos less often, but the transition is made with significant offers for cashback and personal bonuses.
Mid-level players (AUD 200-500 deposit per month): Switch 1-2 times per year, testing alternatives.

Trends 2025

1. Multi-account growth - many players keep accounts in several casinos at once, switching depending on the stock.
2. Declining loyalty - Increased competition and aggressive marketing campaigns reduce the percentage of players staying with the same brand.
3. Social media influence - TikTok and Instagram have become important drivers of transitions, especially among 18-24 year olds.
4. Technological factor - the presence of mobile applications and integration with cryptocurrencies increases the likelihood of attracting new users.

Result

The frequency of casino changes in Australia in 2025 remains high and depends on the level of engagement, bonus policy and quality of services. To retain players, operators need to offer competitive terms: transparent payments, variety of games and personalized offers.