Market Expert Forecasts 2026
1. Market and turnover growth
Analysts estimate that the Australian online gambling market will continue to grow steadily in 2026. The average annual growth rate is projected at 8-10%, which is associated with the expansion of the audience, more active involvement of players from the regions and the introduction of new game formats. The main driver is mobile casinos and applications, the share of which by the end of 2026 may exceed 70% of all online bets.
2. Technology and Innovation
AI and machine learning will be actively used to personalize bonuses, recommend games and monitor game activity.
VR and AR casinos expect accelerated adoption: experts predict that by the end of 2026, at least 5-7% of players will try games with virtual reality elements.
The segment of games with elements of skill and interactive formats will continue to grow, which will attract a young audience of 18-24 years old.
3. Payment methods
Cryptocurrencies will consolidate positions as one of the top 3 ways to replenish and withdraw, especially among players under 35. In parallel, the use of instant bank transfers (PayID, Osko) is growing. Prepaid cards are gradually losing relevance, their share may decrease to 5-7%.
4. Regulation and control
ACMA control is expected to increase in 2026. Experts predict:
- an increase in the number of blocking of illegal operators;
- new restrictions on gambling advertising, especially in social networks and streaming services;
- possible implementation of additional KYC and responsible gambling requirements.
5. Player behaviour
The segment of short gaming sessions will continue to grow: up to 40% of players prefer quick visits to casinos up to 20 minutes.
Interest in live casinos will continue and, according to forecasts, will occupy up to 30% of the market turnover.
High rollers and the VIP segment will remain key in generating revenue: about 15% of players will provide up to 50% of casino revenues.
6. Competition and Marketing
Casinos will actively use social networks and streaming as the main channel for attracting players. Bonus promotions will remain the most important tool, but experts predict the growing importance of gamified loyalty programs and tournaments.
Result
In 2026, the gambling market in Australia will become even more technological, mobile and competitive. The main growth factors are the development of crypto payments, the introduction of innovations (AI, VR, AR), the growth of live casinos and tougher regulation. Casinos will be forced to pay more attention to retaining players through personalization and new formats of interaction.
