Australian Gambling Market Outlook 2025
Australia has traditionally been among the countries with the highest levels of community involvement in gambling. In 2025, the market continues to actively develop, maintaining steady growth in the online segment and showing new trends in player behavior.
Total Market Size
The total Australian gambling market revenue in 2025 is estimated to be over AUD 25 billion.
The share of online gambling exceeded 40%, which is a record in recent years.
The main growth drivers: the popularity of mobile platforms, the availability of cryptocurrency casinos, an increase in the number of licensed operators.
Market segmentation
1. Online casino
Fastest growing segment.
Australians' main preference is playing slots, followed by roulette and blackjack.
Crypto casinos strengthen their position through quick payments and anonymity.
2. Land casinos and poker clubs
Retain share, but give way to the online segment.
In large cities (Sydney, Melbourne), the largest ground operators operate, but the number of visits is decreasing.
3. Sports betting
They continue to occupy a significant share.
Australians are actively betting on cricket, rugby and horse racing.
4. Lotteries and bingo
Inferior in volume, but remain popular among older players.
Player behavior in 2025
More than 70% of users choose mobile devices to access gambling.
The average age of an active online player is from 25 to 40 years.
Games with high volatility and bonus features are growing in popularity.
Increasingly, interest in slots with a buy-bonus function is recorded, as they allow you to immediately access the freespins.
Impact of regulation
Australia tightened its grip on unlicensed platforms in 2025.
Legal operators are required to implement responsible play mechanisms and deposit limits.
Despite the measures, a significant part of the players continue to choose offshore casinos due to more favorable conditions and the lack of strict restrictions.
Financial indicators and currency preferences
The main calculations take place in AUD, but cryptocurrency transactions (BTC, ETH, USDT) occupy about 20% of all online transactions.
Fast payouts and minimum commissions in crypto casinos become a factor of choice for experienced players.
Development prospects
Growth of online slots segment with progressive jackpots.
Increased integration of HTML5 technologies and mobile applications.
Active implementation of gamification elements - player ratings, tournaments, missions.
Strengthening the role of streaming and bloggers who form an opinion about the reliability of casinos and specific machines.
Result
The Australian gambling market is growing steadily in 2025, shifting focus towards online slots, crypto casinos and mobile gambling. Ground establishments are losing ground, but remain an important element of the industry. Players choose fast payouts, convenience of mobile access and slots with high variance, and regulation gradually forms more transparent conditions for operators.
