What games are more popular in 2025: slots, bets, live
In 2025, the Australian gambling market shows a pronounced distribution of player interests between slots, sports betting and live casinos. The trends reflect the digital transformation of the industry and the changing preferences of different age categories.
Slot popularity
Slots occupy ~ 47% of all online gambling in Australia.
Most players prefer machines due to the availability of demos, simple rules and bonus mechanics.
Especially in demand are slots with buy-bonus and high variance, as well as progressive jackpots.
Average spending per slot per year: 1,300-1,600 AUD
The main audience is players 21-35 years old.
The popularity of sports betting
Market share is about 35%.
Australians have traditionally remained active bettors, particularly in the betting segment of cricket, rugby, AFL and esports.
The development of mobile applications and live betting has increased engagement.
Average betting spend per year: 1,500-1,700 AUD, higher than most slot players
The audience is predominantly men 25-45 years old.
Popularity of live casino
The share is about 18%, but this segment shows the fastest growth (+ 5% in two years).
Live games with real dealers attract players looking for an offline casino atmosphere.
Roulette, blackjack and baccarat are the most popular.
Average spend: 1,200-1,400 AUD per year
The audience is players 30-50 years old, among whom there is a higher proportion of women compared to slots and bets.
Top Trends 2025
Slots remain No. 1, but their growth rates have stabilized.
Betting holds a steady position, with live betting and esports strengthening the segment.
Live casinos are growing fastest thanks to improved mobile optimization and interest in social gaming experiences.
Players under 30 are spending more on slots and esports, while audiences over 40 are shifting towards live games and classic bets.
Result
In 2025, the Australian gambling industry is divided as follows: slots - 47%, bets - 35%, live casinos - 18%. Slots retain leadership, but the live segment shows the greatest growth, forming a new trend that can change the balance in the coming years.
Do you want me to draw up this data in a visual diagram (sectors by% of the market) for ease of perception?
Slot popularity
Slots occupy ~ 47% of all online gambling in Australia.
Most players prefer machines due to the availability of demos, simple rules and bonus mechanics.
Especially in demand are slots with buy-bonus and high variance, as well as progressive jackpots.
Average spending per slot per year: 1,300-1,600 AUD
The main audience is players 21-35 years old.
The popularity of sports betting
Market share is about 35%.
Australians have traditionally remained active bettors, particularly in the betting segment of cricket, rugby, AFL and esports.
The development of mobile applications and live betting has increased engagement.
Average betting spend per year: 1,500-1,700 AUD, higher than most slot players
The audience is predominantly men 25-45 years old.
Popularity of live casino
The share is about 18%, but this segment shows the fastest growth (+ 5% in two years).
Live games with real dealers attract players looking for an offline casino atmosphere.
Roulette, blackjack and baccarat are the most popular.
Average spend: 1,200-1,400 AUD per year
The audience is players 30-50 years old, among whom there is a higher proportion of women compared to slots and bets.
Top Trends 2025
Slots remain No. 1, but their growth rates have stabilized.
Betting holds a steady position, with live betting and esports strengthening the segment.
Live casinos are growing fastest thanks to improved mobile optimization and interest in social gaming experiences.
Players under 30 are spending more on slots and esports, while audiences over 40 are shifting towards live games and classic bets.
Result
In 2025, the Australian gambling industry is divided as follows: slots - 47%, bets - 35%, live casinos - 18%. Slots retain leadership, but the live segment shows the greatest growth, forming a new trend that can change the balance in the coming years.
Do you want me to draw up this data in a visual diagram (sectors by% of the market) for ease of perception?
