Share of high rollers and VIP players
1. Total share of high rollers and VIP players
High rollers and VIP customers account for about 3-5% of all registered players in Australia's online casinos, according to 2025 analytics. Despite the relatively small number, their contribution to the market turnover reaches 35-40%.
2. Financial contribution
The average deposits of high rollers exceed 1,000 AUD per transaction, while the mass player has 50-150 AUD.
Monthly turnover from one VIP player averages 10,000-25,000 AUD.
The bulk of casino revenues is generated precisely due to this segment.
3. Behavior characteristics
Gaming activity: high rollers spend up to 20-25 hours a week in casinos, often participate in tournaments and live games.
Average session duration: 40-60 minutes, higher than mass players.
Game selection: Predominantly live roulette, blackjack and high-limit poker, plus premium slots.
4. Stimulation and retention
Casinos are actively investing in high roller retention through:
5. 2025 Trends
The number of high-rollers is growing more slowly than the mass segment, but their contribution to turnover is consistently high.
The share of VIP programs in casino marketing budgets increased by 15% compared to 2023-2024.
High-roller interest in cryptocurrency transactions has increased due to anonymity and high limits.
6. Comparison with mass players
Mass players make up 95% of the audience, but bring in less than 60% of revenues.
High rollers in 2025 are still the "locomotive" for the profitability of the industry.
Conclusion
In 2025, high rollers and VIP players in Australia account for up to 5% of the total audience, but account for almost 40% of online casino turnover. This is a key group that determines the strategy of operators, their marketing policy and financial stability. Despite the limited number, high rollers continue to set the tone in the premium segment and form the main source of revenue for online gambling operators.
High rollers and VIP customers account for about 3-5% of all registered players in Australia's online casinos, according to 2025 analytics. Despite the relatively small number, their contribution to the market turnover reaches 35-40%.
2. Financial contribution
The average deposits of high rollers exceed 1,000 AUD per transaction, while the mass player has 50-150 AUD.
Monthly turnover from one VIP player averages 10,000-25,000 AUD.
The bulk of casino revenues is generated precisely due to this segment.
3. Behavior characteristics
Gaming activity: high rollers spend up to 20-25 hours a week in casinos, often participate in tournaments and live games.
Average session duration: 40-60 minutes, higher than mass players.
Game selection: Predominantly live roulette, blackjack and high-limit poker, plus premium slots.
4. Stimulation and retention
Casinos are actively investing in high roller retention through:
- personal bonus programs;
- VIP cashback and increased withdrawal limits;
- individual managers;
- offline events and tournament invitations.
5. 2025 Trends
The number of high-rollers is growing more slowly than the mass segment, but their contribution to turnover is consistently high.
The share of VIP programs in casino marketing budgets increased by 15% compared to 2023-2024.
High-roller interest in cryptocurrency transactions has increased due to anonymity and high limits.
6. Comparison with mass players
Mass players make up 95% of the audience, but bring in less than 60% of revenues.
High rollers in 2025 are still the "locomotive" for the profitability of the industry.
Conclusion
In 2025, high rollers and VIP players in Australia account for up to 5% of the total audience, but account for almost 40% of online casino turnover. This is a key group that determines the strategy of operators, their marketing policy and financial stability. Despite the limited number, high rollers continue to set the tone in the premium segment and form the main source of revenue for online gambling operators.
