Share of Instant Games
Share of Instant Gaming in Online Gambling Australia - 2025
Introduction
The Instant Play format is increasingly important in the Australian gambling market. Unlike classic downloadable clients or apps, such games run directly in the browser, which provides convenience and reduces the barrier to entry for new players. In 2025, the growth in their popularity is associated with the trend towards mobile gambling, a decrease in interest in installing software and the active introduction of HTML5 technologies.
Statistical share
Analysts estimate that instant gaming accounts for more than 60-65% of all online casino sessions in Australia. This indicator has been growing steadily over the past three years. For comparison: in 2023, their share was estimated at 50-55%. Forecast for 2026 - further growth to 70% and above.
The growth is attributed to three key factors:- Mobile devices - more than 75% of all gaming sessions are launched from smartphones, where the browser format is more convenient than applications.
- Entry speed - No need to download lowers barriers, especially for players testing casinos.
- Integration with social networks and advertising - a direct transition from advertising campaigns or posts immediately to a demo or real game.
Portrait of a player
1. New users - instant games are in demand by beginners who want to test the platform without downloading the application.
2. Women and young players (18-24) - this group more often chooses a fast format without unnecessary steps.
3. Casual users - playing in short sessions for up to 15 minutes, which perfectly matches Instant Play.
Popular Instant Gaming Categories
Slots - occupy about 80% in the instant format segment.
Live games with instant connection - quick access without installing software.
Social and arcade formats - popularity is growing, especially among audiences 18-30 years old.
Market impact
The growth in the share of instant games is changing the approach of operators:- increased focus on browser versions with adaptive optimization;
- increased competition for download speed and UX;
- demo modes are often available in the Instant Play format, which increases engagement and conversion to deposits.
Result
The instant game format ceased to be niche and in 2025 became the main standard for online gambling in Australia. Players appreciate the speed of access and simplicity, and operators adapt the product strategy for Instant Play. In the coming year, this segment will continue to grow, displacing downloaded applications and forming the basis of the market.
