Number of new players per month
1. Lack of direct data
Official statistics (for example, QGSO - Queensland Government Statistician's Office) do not contain direct indicators of the number of new gamblers per month.
2. Overall engagement and growth of online gambling
In 2022-23 33. 4 per cent of Australian adults have bet online in the past 12 months, suggesting online player integration into the industry.
Meanwhile, 73% of adults have bet any way in the past 12 months, 38% of them weekly.
The growth trend in online participation is especially noticeable among young users, as can be seen from the increased presence of advertising: in June 2022 - April 2023, media operators posted over 1 million advertising materials about gambling.
3. Possible evaluation of new players
Given the general active audience and the growth of online popularity, you can make an approximate assessment:
Assuming a simple calculation of the monthly increase:
4. Context: Sports bettors as activity marker
In 2015, about 574,000 adults regularly bet on sports per month, which was 3. 3% of the adult population.
This provides a reference point of activity from which current trends can be projected.
5. Conclusions and evaluation
Inference directly from the data is not possible, but growth trends require evaluation.
Conservative estimate: ~ 500-600 thousand new gamblers (including online and offline) appear every month.
This marks the growth of the monthly audience, especially due to online formats (mobility, advertising, convenience).
6. Additional reference table
There are no direct data for 2025.
Based on online participation (33% of adults) and existing trends, it can be assumed that every month about 500-600 thousand people participate in gambling for the first time.
A separate segment of sports betting shows the same activity, which confirms the benchmark (approximately 574,000 in 2015).
Official statistics (for example, QGSO - Queensland Government Statistician's Office) do not contain direct indicators of the number of new gamblers per month.
2. Overall engagement and growth of online gambling
In 2022-23 33. 4 per cent of Australian adults have bet online in the past 12 months, suggesting online player integration into the industry.
Meanwhile, 73% of adults have bet any way in the past 12 months, 38% of them weekly.
The growth trend in online participation is especially noticeable among young users, as can be seen from the increased presence of advertising: in June 2022 - April 2023, media operators posted over 1 million advertising materials about gambling.
3. Possible evaluation of new players
Given the general active audience and the growth of online popularity, you can make an approximate assessment:
- If 33% of adults try online gambling in a year, and the adult population of Australia is about 21 million people, that's about 7 million people a year.
- Approximately 580,000 active sports players monthly, according to 2015 data (see below).
Assuming a simple calculation of the monthly increase:
- 7 million/12 ≈ 580,000 new players per month (including all types of online gambling).
4. Context: Sports bettors as activity marker
In 2015, about 574,000 adults regularly bet on sports per month, which was 3. 3% of the adult population.
This provides a reference point of activity from which current trends can be projected.
5. Conclusions and evaluation
Inference directly from the data is not possible, but growth trends require evaluation.
Conservative estimate: ~ 500-600 thousand new gamblers (including online and offline) appear every month.
This marks the growth of the monthly audience, especially due to online formats (mobility, advertising, convenience).
6. Additional reference table
| Indicator | Value |
|---|---|
| Annual number of new players (estimated) | ~ 7 million |
| Average per month (estimate) | ~ 580,000 |
| Monthly activity in sports beta only (2015) | ~ 574,000 |
There are no direct data for 2025.
Based on online participation (33% of adults) and existing trends, it can be assumed that every month about 500-600 thousand people participate in gambling for the first time.
A separate segment of sports betting shows the same activity, which confirms the benchmark (approximately 574,000 in 2015).
