How many Australians are playing online slots in 2025
Online slots remain the most popular type of gambling in Australia, and 2025 cemented this trend with new records for the number of active users.
Number of players
In 2025, about 2.8-3.0 million people play online slots in Australia, which is approximately 12-13% of the country's adult population.
In 2023-2024, the indicator was at the level of 2.3-2.5 million, an increase in two years amounted to about 20%.
More than 60% of all online casino users choose slots as the main format of the game.
Player demographics
21-35 years old is the largest category, ~ 50% of all slot users. This group plays more often on mobile devices.
36-50 years old - about 35%, prefer classic machines and buy-bonus mechanics.
50 + years - about 15%, make smaller bets, play irregularly.
Sex ratio: men ~ 58%, women ~ 42%.
Player behaviour
Average duration of a game session: 25-40 minutes.
Average number of sessions: 3 times per week.
Average deposit: 70-100 AUD
Players under 35 are more likely to use cryptocurrency for bets and top-ups.
More than 75% of players try out slot demos before betting on real money.
Popularity of slots among other categories of games
Slots are leaders with a 65% share of all active online gamblers.
Sports betting - about 25%.
Board games (roulette, blackjack, poker) - 20%.
Lotteries and bingo online - less than 10%.
Geographical distribution
The highest concentration of slot players is recorded in New South Wales, Victoria and Queensland.
In regions with more stringent restrictions on ground halls, the share of users of offshore online casinos is higher.
Growth Drivers in 2025
Ubiquitous availability of mobile applications.
High interest in progressive jackpot slots.
The growing popularity of buy-bonus games that allow you to speed up the process of obtaining bonus functions.
Active promotion through streaming and social media.
Forecast
By 2027, the number of Australians playing online slots could exceed 3.5 million.
The share of mobile players will approach 80-85%.
In the crypto casino segment, the number of slot users will grow to 20-25% of all active players.
Result
In 2025, online slots remain Australia's top gambling destination, attracting up to 3m gamblers. The growth of the segment continues due to mobile technologies, buy-bonus functions and cryptocurrency integration. Slots confidently hold the lead among all online gambling formats, ahead of betting on sports and board games.
Number of players
In 2025, about 2.8-3.0 million people play online slots in Australia, which is approximately 12-13% of the country's adult population.
In 2023-2024, the indicator was at the level of 2.3-2.5 million, an increase in two years amounted to about 20%.
More than 60% of all online casino users choose slots as the main format of the game.
Player demographics
21-35 years old is the largest category, ~ 50% of all slot users. This group plays more often on mobile devices.
36-50 years old - about 35%, prefer classic machines and buy-bonus mechanics.
50 + years - about 15%, make smaller bets, play irregularly.
Sex ratio: men ~ 58%, women ~ 42%.
Player behaviour
Average duration of a game session: 25-40 minutes.
Average number of sessions: 3 times per week.
Average deposit: 70-100 AUD
Players under 35 are more likely to use cryptocurrency for bets and top-ups.
More than 75% of players try out slot demos before betting on real money.
Popularity of slots among other categories of games
Slots are leaders with a 65% share of all active online gamblers.
Sports betting - about 25%.
Board games (roulette, blackjack, poker) - 20%.
Lotteries and bingo online - less than 10%.
Geographical distribution
The highest concentration of slot players is recorded in New South Wales, Victoria and Queensland.
In regions with more stringent restrictions on ground halls, the share of users of offshore online casinos is higher.
Growth Drivers in 2025
Ubiquitous availability of mobile applications.
High interest in progressive jackpot slots.
The growing popularity of buy-bonus games that allow you to speed up the process of obtaining bonus functions.
Active promotion through streaming and social media.
Forecast
By 2027, the number of Australians playing online slots could exceed 3.5 million.
The share of mobile players will approach 80-85%.
In the crypto casino segment, the number of slot users will grow to 20-25% of all active players.
Result
In 2025, online slots remain Australia's top gambling destination, attracting up to 3m gamblers. The growth of the segment continues due to mobile technologies, buy-bonus functions and cryptocurrency integration. Slots confidently hold the lead among all online gambling formats, ahead of betting on sports and board games.
