How player behavior has changed compared to 2023
1. Average rates and bankroll
From 2023 to 2025, average betting in Australia rose by 12-15 per cent, attributed to rising player incomes and more aggressive casino bonus policies. At the same time, the structure of rates has changed:- more users moved to medium and high volatility games;
- the number of players with low stakes (to 1 AUD) decreased by about 8%, giving way to riskier strategies.
2. Duration and frequency of gaming sessions
According to monitoring data, in 2023 the average session lasted about 26 minutes, and in 2025 the figure dropped to 22 minutes. This is due to the growing popularity of mobile casinos, where users prefer short game calls. At the same time, the frequency of sessions has increased: players enter the casino more often, but play less in time.
3. Game selection
In 2023, traditional slots were in the lead, but in 2025 the structure shifted:- live casino increased from 18% to 27% of the total volume of bets;
- games with skill elements and interactive slots began to be actively used by the youth audience;
- classic machines have lost part of their share, but remain popular with players over 40 years old.
4. Replenishment and withdrawal methods
In 2023, bank cards and POLi accounted for up to 60% of all transactions. In 2025, the situation has changed:- cryptocurrencies rose from 7% to 22%;
- instant bank transfers via PayID have become the standard for fast deposits;
- prepaid cards almost halved the share.
5. Responsible play and self-control
Compared to 2023, in 2025:- the number of players using deposit limits increased (+ 10%);
- self-exclusion is more actively used;
- the involvement of support hotlines has increased, especially among young users.
6. Impact of advertising and social media
In 2023, online casino advertising in Australia was more associated with television campaigns. In 2025, the main promotion shifted to TikTok, Instagram and Twitch, which increased the influx of young people 18-24 years old. Players are more likely to choose platforms promoted through streamers and bloggers.
Result
The main differences in player behavior in 2025 compared to 2023:- rising rates and decreasing average session length;
- shifting interest in live games and interactive formats;
- mass introduction of cryptocurrencies and fast bank transfers;
- activation of responsible play measures;
- increasing impact of social media on engagement.
The market has become more mobile, riskier and more focused on young audiences, with an increased emphasis on safety and gambling control.
