Regions of Australia with most online gambling activity
Maximum informative text
Introduction
Regional online gambling activity provides an estimate of which parts of Australia form the largest contributor to the gambling market. In 2025, the dynamics of the distribution of players by state and territory reflects the influence of demographics, income levels, Internet accessibility and cultural factors.
Leaders in the number of active players
1. New South Wales (NSW)
Leads with a share of about 32% of all online players in the country.
Sydney remains the largest center for online gambling.
The high population density and developed infrastructure of online services explain the dominance of the region.
2. Victoria (VIC)
Takes second place - about 25% of players.
Melbourne is witnessing growth in its mobile betting and live casino segment.
There is a high involvement among the age group of 25-40 years.
3. Queensland (QLD)
About 18% of players.
Interest in sports betting and slots prevails.
The increase in activity is associated with migration and an increase in the number of young users.
Average activity by other regions
Western Australia (WA): Around 10%, the popularity of esports betting is characteristic.
South Australia (SA): about 7%, the main share falls on mobile gambling.
Tasmania (TAS): less than 3%, activity limited by population size.
Northern Territory (NT): about 2%, but the region plays a special role due to licensing operators.
Age and social characteristics
NSW metropolitan areas and the VIC are dominated by 25-39 year old players focused on mobile apps.
Queensland has seen 18-24 audience growth, predominantly in the sports betting segment.
There is a lower participation rate in rural areas, but a higher proportion of users who prefer slot machines and poker.
Influence of regional factors
Urbanization: the largest cities form up to 70% of all online gambling traffic.
Incomes: States with higher average incomes (NSW, VIC) show greater involvement in live casinos and large bets.
Regulation: The presence of licensed operators in the NT makes the region the center of the B2B industry, although the share of local players is small.
Conclusion
In 2025, the largest online gambling activity in Australia is concentrated in New South Wales, Victoria and Queensland, which form three-quarters of the total market. The rest of the regions have a smaller contribution, but show growth in niche areas (e-sports, mobile betting). Thus, the distribution of players by region is directly related to urbanization, income level and infrastructure of digital services.
Introduction
Regional online gambling activity provides an estimate of which parts of Australia form the largest contributor to the gambling market. In 2025, the dynamics of the distribution of players by state and territory reflects the influence of demographics, income levels, Internet accessibility and cultural factors.
Leaders in the number of active players
1. New South Wales (NSW)
Leads with a share of about 32% of all online players in the country.
Sydney remains the largest center for online gambling.
The high population density and developed infrastructure of online services explain the dominance of the region.
2. Victoria (VIC)
Takes second place - about 25% of players.
Melbourne is witnessing growth in its mobile betting and live casino segment.
There is a high involvement among the age group of 25-40 years.
3. Queensland (QLD)
About 18% of players.
Interest in sports betting and slots prevails.
The increase in activity is associated with migration and an increase in the number of young users.
Average activity by other regions
Western Australia (WA): Around 10%, the popularity of esports betting is characteristic.
South Australia (SA): about 7%, the main share falls on mobile gambling.
Tasmania (TAS): less than 3%, activity limited by population size.
Northern Territory (NT): about 2%, but the region plays a special role due to licensing operators.
Age and social characteristics
NSW metropolitan areas and the VIC are dominated by 25-39 year old players focused on mobile apps.
Queensland has seen 18-24 audience growth, predominantly in the sports betting segment.
There is a lower participation rate in rural areas, but a higher proportion of users who prefer slot machines and poker.
Influence of regional factors
Urbanization: the largest cities form up to 70% of all online gambling traffic.
Incomes: States with higher average incomes (NSW, VIC) show greater involvement in live casinos and large bets.
Regulation: The presence of licensed operators in the NT makes the region the center of the B2B industry, although the share of local players is small.
Conclusion
In 2025, the largest online gambling activity in Australia is concentrated in New South Wales, Victoria and Queensland, which form three-quarters of the total market. The rest of the regions have a smaller contribution, but show growth in niche areas (e-sports, mobile betting). Thus, the distribution of players by region is directly related to urbanization, income level and infrastructure of digital services.
