Share of players using bonuses and promotions
In 2025, bonus programs and promotions remain a key tool to attract and retain players in Australia's online casinos. According to industry research, more than 80% of active users use bonus offers at least once a month, and about 65% use them on an ongoing basis.
Total percentage of players applying bonuses
82-85% of players said they use bonuses when registering or depositing.
Only 15-18% of players prefer the game without bonuses, motivating this with difficult playing conditions.
Among beginners, the share is higher - up to 90% of new accounts are activated through welcome packs.
Popular types of bonuses in Australia (2025)
1. Welcome bonuses (deposit and no deposit) are the most popular tool, it accounts for about 50% of all uses.
2. Freespins are in demand in slots, the share of activation is 35-40% of players.
3. Cashback - about 25% of players are used, more often by experienced users who reduce risks.
4. Loyalty programs and VIP bonuses are less massive, but active in the high-stakes segment.
2025 Trends
Growing interest in no deposit bonuses: especially among mobile players who want to test casinos without investments.
Increasing the popularity of cashback as a long-term game tool.
Freespins are shifting towards premium slots: players are more likely to choose stocks with high volatility to increase the chance of a big win.
VIP bonuses are gaining weight: about 10% of high-roller players receive personal offers, contributing up to 30% of the market turnover.
Impact of bonuses on the market
Casinos with a well-thought-out stock system show 25-30% more re-deposits compared to venues without bonus programs.
Bonuses increase the average session duration by 15-20 minutes.
The player retention rate after activating the bonus reaches 65-70% in the first 3 months.
Conclusion
In 2025, the use of bonuses and shares became the norm for most Australian players. More than 4 out of 5 users actively use promotional offers, and the casinos themselves compete precisely through the quality of bonus packages and wagering conditions. The current trend shows that the market is moving towards individualization of bonuses and an emphasis on long-term loyalty programs, not just start-up stocks.
Total percentage of players applying bonuses
82-85% of players said they use bonuses when registering or depositing.
Only 15-18% of players prefer the game without bonuses, motivating this with difficult playing conditions.
Among beginners, the share is higher - up to 90% of new accounts are activated through welcome packs.
Popular types of bonuses in Australia (2025)
1. Welcome bonuses (deposit and no deposit) are the most popular tool, it accounts for about 50% of all uses.
2. Freespins are in demand in slots, the share of activation is 35-40% of players.
3. Cashback - about 25% of players are used, more often by experienced users who reduce risks.
4. Loyalty programs and VIP bonuses are less massive, but active in the high-stakes segment.
2025 Trends
Growing interest in no deposit bonuses: especially among mobile players who want to test casinos without investments.
Increasing the popularity of cashback as a long-term game tool.
Freespins are shifting towards premium slots: players are more likely to choose stocks with high volatility to increase the chance of a big win.
VIP bonuses are gaining weight: about 10% of high-roller players receive personal offers, contributing up to 30% of the market turnover.
Impact of bonuses on the market
Casinos with a well-thought-out stock system show 25-30% more re-deposits compared to venues without bonus programs.
Bonuses increase the average session duration by 15-20 minutes.
The player retention rate after activating the bonus reaches 65-70% in the first 3 months.
Conclusion
In 2025, the use of bonuses and shares became the norm for most Australian players. More than 4 out of 5 users actively use promotional offers, and the casinos themselves compete precisely through the quality of bonus packages and wagering conditions. The current trend shows that the market is moving towards individualization of bonuses and an emphasis on long-term loyalty programs, not just start-up stocks.
