Number of users returned after pause
Maximum informative text
Introduction
In 2025, one of the key performance indicators of online casinos in Australia was the user return metric after a break. It reflects the ability of brands to restore the interest of players who temporarily stopped playing for various reasons: financial, psychological or due to a change in preferences.
General statistics
On average, 23-27% of players return to online casinos after a break of more than 3 months.
Of these, approximately:
Pause duration
Short pauses (1-3 months) - about 40% of all returns.
Medium-term pauses (3-6 months) - about 35%.
Long-term pauses (6 + months) are only 25%, but this category is most valuable, since returned users show high engagement.
Behavioural features of returning players
1. In the first month after the return, they make 15-20% more deposits than before the pause.
2. More often they activate welcome bonuses of the second type (reactivation offers).
3. The average duration of game sessions for such players is 10-12% higher.
4. Most return via mobile apps, not the desktop.
Factors driving returns
Bonuses for returning players (for example, freespins without a deposit).
Content update: new slots and live games.
Major tournaments and jackpots that create additional interest.
Improving withdrawal conditions is an important trust factor.
Result
In 2025, nearly one in four Australian gamblers return to online casinos after a pause, confirming the high potential of user reactivation strategies. It is important for operators not only to attract new customers, but also to work on the return of those who have left - it is this category of players that forms a stable base and increases the overall level of engagement.
Introduction
In 2025, one of the key performance indicators of online casinos in Australia was the user return metric after a break. It reflects the ability of brands to restore the interest of players who temporarily stopped playing for various reasons: financial, psychological or due to a change in preferences.
General statistics
On average, 23-27% of players return to online casinos after a break of more than 3 months.
Of these, approximately:
- 12-14% are returned through marketing campaigns (email, push, SMS).
- 6-8% - thanks to new bonuses or improved conditions.
- 5% - due to seasonal events (tournaments, promotions, holiday campaigns).
- In 2025, the return rate increased by 3-4% compared to 2024.
Pause duration
Short pauses (1-3 months) - about 40% of all returns.
Medium-term pauses (3-6 months) - about 35%.
Long-term pauses (6 + months) are only 25%, but this category is most valuable, since returned users show high engagement.
Behavioural features of returning players
1. In the first month after the return, they make 15-20% more deposits than before the pause.
2. More often they activate welcome bonuses of the second type (reactivation offers).
3. The average duration of game sessions for such players is 10-12% higher.
4. Most return via mobile apps, not the desktop.
Factors driving returns
Bonuses for returning players (for example, freespins without a deposit).
Content update: new slots and live games.
Major tournaments and jackpots that create additional interest.
Improving withdrawal conditions is an important trust factor.
Result
In 2025, nearly one in four Australian gamblers return to online casinos after a pause, confirming the high potential of user reactivation strategies. It is important for operators not only to attract new customers, but also to work on the return of those who have left - it is this category of players that forms a stable base and increases the overall level of engagement.
