Re-deposits: how often players top up
In 2025, repeated deposits became one of the main indicators of player involvement in online casinos in Australia. If the first deposit reflects the success of marketing, then regular replenishment directly demonstrates the level of audience retention.
1. Average refill rate
By 2025 Statistics:
- more than 65% of players make at least one second deposit within the first month after registration;
- average number of top-ups per active user - 2.3 transactions per month;
- in the high-roller category, this indicator reaches 5-7 deposits per month, which is 2-3 times higher than the average level.
2. Time dynamics
Repeated deposits are unevenly distributed:
- the peak occurs in the first 72 hours after the first replenishment, when the probability of the second transaction is maximum;
- in the future, the frequency is reduced, but supported by bonus promotions and cashback;
- players involved in tournaments have a 20-25% higher deposit rate.
3. Sizes of repeated deposits
2025 analysis shows:
- the bulk of repayments (45%) are in the 50-100 AUD range;
- deposits over 500 AUD are less common (about 8%), but they provide up to 35% of the turnover;
- the average second deposit check is 10-15% lower than the first, which is due to the more cautious approach of the players.
4. Impact of stocks and bonuses
Repeated deposits directly depend on marketing incentives:
- reload bonuses increase the frequency of replenishment by 30-35%;
- cashback mechanics are motivated to make regular deposits once a week;
- exclusive offers (VIP promotions, personal bonuses) double the frequency of deposits among regular customers.
5. Behavioral features of players
A study of user activity shows:
- players making repeated deposits during the first week are highly likely to remain active for longer than 3 months;
- lack of refills within the first 30 days reduces the likelihood of long-term involvement by up to 15%;
- men are more likely to make repeated deposits in excess of 200 AUD, women - in the range of up to 100 AUD.
Result
In 2025, repayments remain a key indicator of online casino stability in Australia. More than two-thirds of users make regular replenishments, and the main activity is concentrated in the first weeks after registration. Bonus mechanics and tournament promotions have the greatest impact on deposit frequency, making player retention a critical factor in industry growth.