Impact of the time of year on player activity
Impact of time of year on Australian player activity in 2025
General dynamics
Gaming activity in Australia shows pronounced seasonality. The strongest fluctuations are observed in the summer months and during holiday periods, when players have more free time. In 2025, online casinos recorded up to 15-20% of the difference in betting volumes between peaks and low activity.
Summer period (December-February)
Growth in activity: + 18% compared to the average annual level.
Factors: Christmas holidays, New Year, holiday season.
Behavior features: bonuses are activated more often, the average duration of sessions increases, and growth is noticeable on mobile devices.
Autumn (March-May)
Decrease in activity: on average by 7-9%.
Reasons: return to work schedule, fewer holidays.
Popular formats: fast gaming sessions on slots, as well as the use of autospin.
Winter period (June-August)
Engagement growth: about + 12%.
Reasons: more time at home, growing interest in poker and live games.
Features: an increase in the number of repeated deposits is recorded, but the average rate remains stable.
Spring (September-November)
Stable activity: keeps at the level of average annual indicators.
Seasonal features: Coincidence with major sporting events (notably the Melbourne Cup), which drives growth in sports betting and in parallel increases interest in online casinos.
Holiday peaks
Christmas holidays and Easter stand out separately. During these periods, traffic on platforms increases to + 25%, and the average session time increases by 10-15%. Casinos adapt marketing campaigns by offering themed bonuses and tournaments.
Result
Seasonality plays a key role in the distribution of player activity in the Australian online gambling market. Maximum peaks occur in the summer and winter months, while autumn shows a decline. For operators, understanding these cycles allows you to more accurately plan bonus campaigns, promotions and advertising strategies, as well as build a revenue forecast.
General dynamics
Gaming activity in Australia shows pronounced seasonality. The strongest fluctuations are observed in the summer months and during holiday periods, when players have more free time. In 2025, online casinos recorded up to 15-20% of the difference in betting volumes between peaks and low activity.
Summer period (December-February)
Growth in activity: + 18% compared to the average annual level.
Factors: Christmas holidays, New Year, holiday season.
Behavior features: bonuses are activated more often, the average duration of sessions increases, and growth is noticeable on mobile devices.
Autumn (March-May)
Decrease in activity: on average by 7-9%.
Reasons: return to work schedule, fewer holidays.
Popular formats: fast gaming sessions on slots, as well as the use of autospin.
Winter period (June-August)
Engagement growth: about + 12%.
Reasons: more time at home, growing interest in poker and live games.
Features: an increase in the number of repeated deposits is recorded, but the average rate remains stable.
Spring (September-November)
Stable activity: keeps at the level of average annual indicators.
Seasonal features: Coincidence with major sporting events (notably the Melbourne Cup), which drives growth in sports betting and in parallel increases interest in online casinos.
Holiday peaks
Christmas holidays and Easter stand out separately. During these periods, traffic on platforms increases to + 25%, and the average session time increases by 10-15%. Casinos adapt marketing campaigns by offering themed bonuses and tournaments.
Result
Seasonality plays a key role in the distribution of player activity in the Australian online gambling market. Maximum peaks occur in the summer and winter months, while autumn shows a decline. For operators, understanding these cycles allows you to more accurately plan bonus campaigns, promotions and advertising strategies, as well as build a revenue forecast.
