Which stocks deliver the biggest traffic gains

Which stocks deliver the biggest traffic gains in 2025

Online gambling statistics in Australia in 2025 show that casino traffic directly depends on the quality and format of marketing promotions. Competition in the market is intensifying and players are eagerly responding to promos that offer real value and quick access to games.

1. Welcome packages

The highest traffic growth (up to 40-45% of new registrations) is provided by packages for beginners. They include 100-300 per cent on first deposit, free spins and freespins on popular slots. Players perceive such promotions as minimizing risk at the first entrance.

2. Tournaments with slots and progressive prizes

Tournaments, especially those with transparent leaderboards and large funds (50,000 AUD and above), generate up to 25% traffic growth. An important factor is duration (short sprints for 1-3 days give more surge than monthly marathons).

3. Cashback stocks

Regular returns of some of the lost funds (5-20%) stimulate repeated calls and retention of players. According to statistics, such shares add 15-18% to the weekly active traffic, especially among high-rollers.

4. No deposit bonuses

Although their share is declining, stocks with a free balance (10-50 AUD) still attract users focused on testing the site. They form about 10% of new registrations, but often result in low retention rates.

5. Exclusive offers by e-mail and social networks

Targeted distribution of personalized promotions and collaborations with bloggers on TikTok and Instagram provide 8-12% growth. Stocks with a limited period (24-72 hours) work especially effectively.

6. VIP programs and level bonuses

The high-roller segment (less than 5% of players) brings a disproportionately large turnover. Programs with progressive bonuses and access to personal managers give less traffic, but significantly increase the average check and LTV.

Result

• Welcome packs
• short-term tournaments;
• shares with cashback.

These formats combine instant player benefit and consistent operator retention. Other promotions (no deposit bonuses, e-mail promo, VIP programs) work as an additional source of segmented traffic, increasing the overall marketing effect.