Top 5 regions by online gambling revenue
Australia's top 5 regions by online gambling revenue in 2025
Introduction
The online gambling market in Australia is showing steady growth, and regional income distribution is becoming a key factor in the development. In 2025, the largest share of profits is provided by several states where online casinos and betting services are most widespread.
1. New South Wales (NSW)
Share in total income: about 30-32%.
Main drivers: high population density, popularity of poker and sports betting.
Features: local platforms with a license are actively developing, a significant influx of players from offline to online.
2. Victoria (VIC)
Share in income: approximately 22-24%.
Reasons for growth: a strong tradition of betting on horse racing and sports, as well as a high level of involvement in live casinos.
Trends: Mobile segment growth and emphasis on fast deposit methods (PayID, cryptocurrencies).
3. Queensland (QLD)
Share: about 18-20%.
Features: active development of tournament formats and live games.
Growth 2024 → 2025: + 12% due to the expansion of local marketing campaigns and loyalty programs.
4. Western Australia (WA)
Share: 10-12%.
Factors: A lower population is offset by a high average bet per player.
Gaming preferences: high volatility slots and live roulette.
5. South Australia (SA)
Share: 7-8%.
Features: stable market without sharp jumps.
Growth: about + 6% per year, mainly due to the transition of young people to online gambling.
Summary dynamics
The top 5 regions form over 85% of the total income of the industry.
NSW and the VIC are leading the way thanks to population density and the deep integration of online gambling into leisure culture.
QLD and WA provide growth through active, high-stakes players.
SA shows steady but moderate gains, contributing steadily to the market.
Result
In 2025, the largest online gambling revenues in Australia are concentrated in five regions: New South Wales, Victoria, Queensland, Western and South Australia. These states not only form the main profit of the industry, but also set the directions for development - from the growth of mobile gambling to the popularization of tournaments and the introduction of cryptocurrency transactions.
Introduction
The online gambling market in Australia is showing steady growth, and regional income distribution is becoming a key factor in the development. In 2025, the largest share of profits is provided by several states where online casinos and betting services are most widespread.
1. New South Wales (NSW)
Share in total income: about 30-32%.
Main drivers: high population density, popularity of poker and sports betting.
Features: local platforms with a license are actively developing, a significant influx of players from offline to online.
2. Victoria (VIC)
Share in income: approximately 22-24%.
Reasons for growth: a strong tradition of betting on horse racing and sports, as well as a high level of involvement in live casinos.
Trends: Mobile segment growth and emphasis on fast deposit methods (PayID, cryptocurrencies).
3. Queensland (QLD)
Share: about 18-20%.
Features: active development of tournament formats and live games.
Growth 2024 → 2025: + 12% due to the expansion of local marketing campaigns and loyalty programs.
4. Western Australia (WA)
Share: 10-12%.
Factors: A lower population is offset by a high average bet per player.
Gaming preferences: high volatility slots and live roulette.
5. South Australia (SA)
Share: 7-8%.
Features: stable market without sharp jumps.
Growth: about + 6% per year, mainly due to the transition of young people to online gambling.
Summary dynamics
The top 5 regions form over 85% of the total income of the industry.
NSW and the VIC are leading the way thanks to population density and the deep integration of online gambling into leisure culture.
QLD and WA provide growth through active, high-stakes players.
SA shows steady but moderate gains, contributing steadily to the market.
Result
In 2025, the largest online gambling revenues in Australia are concentrated in five regions: New South Wales, Victoria, Queensland, Western and South Australia. These states not only form the main profit of the industry, but also set the directions for development - from the growth of mobile gambling to the popularization of tournaments and the introduction of cryptocurrency transactions.
