Casino rating by player retention
1. Value of player retention
Retention is a key indicator of casino success, reflecting the proportion of gamblers who return after the first session and continue to place bets. Unlike the engagement metric, retention shows long-term loyalty and effectiveness of retention marketing programs.
The main retention metrics are:
2. Australia's TOP Casinos by Retention (2025)
According to current statistics:
3. Factors affecting retention
Personalization - casinos offering tailored bonuses and free spins to the player's preferences show a 10-15% higher retention.
Mobility - Apps with push notifications and easy navigation increase returns.
Live games and tournaments - form social engagement, which increases retention to + 12%.
Bonus missions and gamification - increase the likelihood of a second visit in the first 30 days by 20-25%.
Player support - 24/7 support reduces churn by about 7%.
4. Retention Dynamics in 2025
The average retention rate in the Australian market was recorded at 61% (on day 30).
In comparison with 2024, the growth was + 4%.
The main contribution to growth was made by casinos that actively use gamification and AI personalization.
The strongest growth was demonstrated by mobile-first operators.
Conclusion
In 2025, player retention is emerging as a key metric of casino competition. Market leaders are brands that have implemented personalized bonus mechanics, mobile solutions and live entertainment. Players are increasingly returning to platforms where they get comfort, fast payouts and an interesting gaming experience.
Retention is a key indicator of casino success, reflecting the proportion of gamblers who return after the first session and continue to place bets. Unlike the engagement metric, retention shows long-term loyalty and effectiveness of retention marketing programs.
The main retention metrics are:
- percentage of players making a second deposit;
- Number of visits per month
- Percentage of active users 30/60/90 days after enrollment
- participation in bonus programs and loyalty;
- average player "lifetime" (LTV).
2. Australia's TOP Casinos by Retention (2025)
According to current statistics:
- PlayAussie Casino - 30th day hold: 72%, market record. The reason is a flexible VIP program and individual bonus offers.
- Kangaroo Spins - retention rate after 90 days: 58%, high level due to mobile application and push communications.
- SydneyBet - First Deposit Retention: 66 per cent of players make refills during the week.
- Gold Reef Online is a strong VIP segment: 15% of high rollers provide a high level of return.
- AussieLuck Casino - Day 7 novice retention: 63%, above market average (52%)
3. Factors affecting retention
Personalization - casinos offering tailored bonuses and free spins to the player's preferences show a 10-15% higher retention.
Mobility - Apps with push notifications and easy navigation increase returns.
Live games and tournaments - form social engagement, which increases retention to + 12%.
Bonus missions and gamification - increase the likelihood of a second visit in the first 30 days by 20-25%.
Player support - 24/7 support reduces churn by about 7%.
4. Retention Dynamics in 2025
The average retention rate in the Australian market was recorded at 61% (on day 30).
In comparison with 2024, the growth was + 4%.
The main contribution to growth was made by casinos that actively use gamification and AI personalization.
The strongest growth was demonstrated by mobile-first operators.
Conclusion
In 2025, player retention is emerging as a key metric of casino competition. Market leaders are brands that have implemented personalized bonus mechanics, mobile solutions and live entertainment. Players are increasingly returning to platforms where they get comfort, fast payouts and an interesting gaming experience.
