New players come from mobile devices

Smartphone as the main entrance to the online casino

In 2025, mobile devices became the main channel through which Australians discover online gambling. The share of users who first registered in the casino through the desktop is rapidly declining, giving way to smartphones and tablets.

Reasons for focus shift

1. Availability: the smartphone is always at hand, registration and launch of the game take a minimum of time.
2. Optimized platforms: applications and browser versions are adapted for mobile screens and run faster.
3. Convenient payment tools: Apple Pay, Google Pay and cryptocurrency wallets are built into the ecosystem of mobile applications.
4. Social factor: most communications and recommendations about casinos go through social networks and instant messengers available on mobile.

Impact on operator strategy

Mobile adaptation is a mandatory standard: casinos no longer consider mobile access as an add-on, but make it a key platform.
Focus on UX/UI: Interfaces are designed so that a new player can start the game with a couple of touches.
Marketing through mobile channels: push notifications, SMS, integration with social networks and instant messengers.
Micro-games and instant sessions: formats designed for short mobile interaction.

New player profile in Australia

Age: 21-35 years old - the most active category.
Behavior: fast game sessions in transport, at work, in breaks.
Choice: simple slots, instant games, mobile live casinos.
Retention: high efficiency of "mobile only" bonuses and geolocation promotions.

2025 Outlook

Increased engagement through easy entry and availability of games at any time.
Shifting focus from PC versions to the development of cross-platform applications.
Increased competition among operators who are forced to offer unique mobile bonuses to attract new users.
Integration of new technologies - from biometrics at login to VR/AR experience in mobile slots.

Result

Mobile devices have become the main driver of gambling growth in Australia. New players come from smartphones, which means that the entire market is forced to rebuild its strategy to "mobile-first." This trend in 2025 is fixed as an uncontested standard for the development of the industry.