Combining casinos with betting features

The material is included in "Trends in Australian Online Casinos: 2025 Survey."

1) Merging iGaming and betting segments

In 2025, the trend for universal platforms that combine online casinos and betting functions is intensifying in the Australian market. Players increasingly prefer a single account for slots, roulette, poker and sports betting, which makes using services more convenient.

2) Reasons for the popularity of the format

A single ecosystem - one wallet, a single profile and a common balance.
Cross-platform bonuses - the deposit bonus can be used both for bets in slots and for sports express trains.
Increased engagement - the user switches between casino and betting without leaving the platform.
Mobile segment growth - in applications, combining functions is especially in demand, as users want to have "all in one."

3) Benefits for players

Access to a wide range of entertainment in one interface.
Opportunity to diversify risks: part of the bank in slots, part in sports betting.
Simplified transactions without the need to transfer funds between accounts.
Participation in combined loyalty programs - points are awarded both for playing in a casino and for betting.

4) Operator strategy

For operators, combining segments gives:

• Increase user hold time.
• More complete use of player data to personalize offers.
• Marketing optimization option - advertising a "combo product" is cheaper than promoting two separate brands.
• Creating a new generation of VIP clubs, where bonuses are distributed between casinos and sports.

5) Risks and challenges

Regulatory restrictions: Australian authorities may treat casinos and betting differently, making licensing more difficult.
Increased load on responsible gaming systems - combined platforms should provide advanced limit and self-lock tools.
Competition with offshore sites that introduce new functions faster and are less limited by local rules.

6) Integration examples

The appearance of live betting right in the interface of casino applications.
Slots with elements of sports topics, where some of the functions are related to current events.
Using single jackpots that accumulate both in casino games and in sports express trains.

7) 2025-2026 Outlook

The rise of hybrid platforms where casinos and betting are equally integrated.
The emergence of new game formats: virtual sports with slot mechanics.
Increased competition: Major betting brands will absorb or launch their own casino sections.
Possible tightening of ACMA control in terms of advertising of combined services.

Result

Combining casino and betting functions has become one of the key trends in 2025. For players, this is convenience and access to more entertainment, for operators - the growth of income and audience retention. At the same time, increased regulation and the need to balance the interests of users and the state will determine the development of this direction in the coming years.