Development of casino applications in the App Store and Google Play: 2025 trends

The material is included in "Trends in Australian Online Casinos: 2025 Survey."

1) Mobile segment growth

By 2025, mobile casinos hold over 70% of the online gambling market in Australia. Players are increasingly choosing a smartphone as the main betting and slot tool. The availability of apps in the App Store and Google Play has been a key factor in the spread of mobile gambling.

The main reasons for popularity:

convenience and the ability to play at any time;
optimization of interfaces for touch control;
integration with payment systems of smartphones (Apple Pay, Google Pay);
quick updates and access to exclusive promotions.

2) Marketplace policy

Previously, the placement of gambling applications in the App Store and Google Play was limited, but from 2022-2023, the rules began to be relaxed. In 2025, the situation looks like this:

The App Store allows licensed applications, strictly controlling the availability of regional certification.
Google Play has expanded the list of countries where official placement of casino applications is allowed, including Australia.

Thus, legal operators were able to promote their products directly through official sites, increasing user confidence.

3) Advantages of applications over browser versions

Higher speed and connection stability.
Push notifications for bonuses, tournaments and jackpots.
Integration with smartphone functions: biometric authentication, document scanning for KYC.
Ability to offline access to slot demo modes.

4) New technology trends in applications

Modern casino applications in 2025 use:

AR/VR elements for immersive live gaming experiences.
Personalization through AI - the selection of games and bonuses for the player's style.
Gamification: in-game achievements, ratings and integration with social networks.
In-App Gadgets - Quickly access individual slots or tournaments without downloading the entire client.

5) Risks and limitations

Despite the growth, the segment also has barriers:

strict marketplace rules - unlicensed operators often face locks;
risks for users when downloading third-party APK files (phishing, fraud);
ACMA control over content and mandatory availability of responsible play tools in applications.

6) Prospects

By 2026, it is predicted that one in two active players in Australia will use the app rather than the browser version.
Mobile platforms will become a priority for slot and live game developers.
Integration with new payment methods (Neosurf, POLi, crypto wallets) will make applications even more versatile.

Result

The development of casino apps in the App Store and Google Play was a watershed moment for Australian online gambling. Now the mobile market is defining industry standards, shaping new player habits and increasing demands on operators.