Platforms with personalization for the player

The material relates to "Trends in Australian Online Casinos: 2025 Survey."

Disclaimer. Online casinos in Australia remain banned under the Interactive Gambling Act 2001, and ACMA blocks illegal sites. This review is analytical only.

1) The essence of personalization

Personalization in online casinos means customizing the gameplay for a specific user. Unlike standard platforms, where the interface and suggestions are the same for everyone, personalized solutions form an individual experience based on:

• betting histories;
• preferences in slots and board games;
• player activity (session time, deposit frequency);
• selected bonuses and awards.

2) Reasons for the trend

1. Increased competition - platforms are looking for ways to retain players.
2. The development of AI and Big Data - algorithms have become available that analyze millions of actions in real time.
3. Customization request - users are used to the Netflix and Spotify experience, expecting a similar individualization in gambling.
4. Increased returns - Players who receive personalized offers stay in the system longer.

3) Key technologies

AI recommendations: selection of games, bonuses, tournaments based on activity history.
Dynamic bonuses: individual promotions instead of standard "welcome packs."
Personalized interface: customization of the main page and notifications for the player's style.
Real-time analytics: Track behavior and adjust offers instantly.
Responsible play: systems that remind of limits if excessive activity is recorded.

4) Impact on players

Pros:

• a more user-friendly interface;
• Relevant offers and tournaments
• saving time searching for games;
• impression of "VIP service."

Cons:

• high risk of increased involvement and malice;
• processing of personal data raises security issues;
• ability to manipulate player behavior through bonuses.

5) Australian context

IGA 2001: Bans online casinos, including personalization platforms.
ACMA: Actively blocks resources that use aggressive marketing and personalization algorithms.
Financial constraints (2024): Banning credit cards and cryptocurrencies limits the flexibility of such platforms.
BetStop: Personalized systems are required to check if a player is included in the national self-exclusion register.

6) International practice

Europe - personalization is allowed, subject to strict GDPR control and transparency of algorithms.
USA - in legal states, loyalty systems with AI analytics are used.
Asia - hybrid models of personalization and gamification are being actively introduced.

7) Conclusions

Personalization is a key trend in 2025: players expect experience similar to top digital services.
Casinos receive a customer's LTV (Lifetime Value) retention and enhancement tool.
In Australia, the technology is officially banned, but personalization is already becoming the standard on foreign platforms.
The future lies in AI platforms, where the player controls not only bets, but also the gaming environment itself.