Increase in mobile player share in Australia in 2025

💡The material is analytical in nature and reflects the trends of the 2025 market. It is not a call to play or a financial recommendation.

1) Main trend

In 2025, mobile users form the majority of Australia's online casino audience. If in 2019-2020 smartphones gave less than half of the traffic, then in 2025 this figure exceeds 75-80%. For new players, the smartphone is the first and often the only input device.

2) Mobile audience growth factors

Technologies

5G penetration: High speed and stability allows you to play without delay.
Modern smartphones: even budget models support slot graphics and live games.
Apps and PWA: Casinos develop native apps and browser versions with push notifications.

Payments

Mobile wallets (Apple Pay, Google Pay, PayID, POLi) have become the standard.
Instant deposits and inference are a key confidence factor in the platform.

Gaming habits

Short sessions (3-10 minutes): Playing on the road, on the break, "in between."
Social element: the ability to share results on social networks and participate in challenges.

3) Impact on operators

Mobile UX as a critical KPI: button optimization, fast registration forms, vertical interface.
Marketing shift: emphasis on ASO, social networks (TikTok, Instagram, YouTube Shorts), push notifications.
Responsible game (RG): integration of limits, pauses, self-exclusion into the mobile application is required.
Infrastructure - Increasing workloads require server and CDN optimization for mobile spikes.

4) Metrics and data 2025

💡75% of active players come from mobile devices.

💡60% of deposits are made through mobile wallets.

Average session time: 6-8 minutes (shorter than on a desktop, but more often during the day).
Retention of players in the mobile segment is 15-20% higher due to personalized notifications.

5) Forecast

By 2027, mobile players are expected to account for 85-90% of the total audience of Australian online casinos. The desktop will remain as a niche channel for long-session games and high-rollers, but the operators' strategic focus will be on smartphones.

6) Risks and challenges

Overloaded UI on a small screen: the need for simplified interfaces.
Regulatory requirements: visible access to RG tools is required in mobile versions.
Fraud: mobile emulators and multi-accounts complicate anti-fraud systems.
SEO and ASO: competition in the parties and issuance increases, without investment traffic falls.

7) What the player gets

Quick access to pokies and tournaments from your phone.
Convenient deposits/conclusions in a couple of clicks.
Control limits and game times right in the app.
Flexibility: You can play anytime, anywhere.

8) Withdrawal

The growth in the share of mobile players in 2025 is the result of a combination of technologies, habits and convenient payment solutions. For operators, this means the need for a mobile-first strategy, an emphasis on UX, RG and ASO. For players - more convenient access, transparency and control of the game.