Stats: Casino mobile traffic growth

Mobile technology has finally changed the structure of online gambling in Australia. If earlier the main traffic fell on desktop devices, today the situation has changed dramatically. Data for 2025 shows a steady increase in the share of mobile users, which directly affects the strategy of operators and slot developers.

Share of mobile traffic

In 2020, mobile devices provided about 55-60% of total traffic to online casinos.
In 2023, the figure rose to 70-72%, which made smartphones the main access channel.
In 2025, analysts record more than 80% of all players entering casinos from mobile devices.

Major growth drivers

1. The development of 5G and stable Internet - high connection speeds allowed mobile slots to work without delays.
2. Optimizing for smartphones - HTML5 technologies made games available without downloading.
3. Convenience of payments - Apple Pay, Google Pay and local Australian services have simplified deposits and withdrawals.
4. Mobile bonuses - exclusive promotions stimulated players to use smartphones.
5. Changing habits - players are increasingly choosing short game sessions "on the go."

Player behavioural changes

The average session duration was reduced: 5-10 minutes instead of 20-30 minutes on a PC.
The number of "frequent but short runs" has increased - players prefer to launch mobile slots several times a day.
The popularity of vertical orientation and one-handed operation has accelerated the adaptation of classic slots to the mobile format.

Impact on operators

Casinos are forced to prioritize mobile interfaces: adaptive design has become the standard.
Optimization of download speed and UX for smartphones determines the rating of platforms.
There is a growing demand for mobile apps with push notifications and personalized offers.

Result

2025 statistics confirm: mobile traffic has finally established itself as the dominant channel of access to online casinos in Australia. Operators investing in optimizing mobile solutions are gaining an advantage, while platforms that ignore this trend are rapidly losing their audience.