Provider selection differences by state

Introduction

The Australian online and offline slot market is influenced by regional features. In addition to the genres and formats of games, the choice of a provider - the developer and supplier of slots - plays an important role. In some regions, international companies with global franchises dominate, in others - local studios focused on cultural and thematic preferences.

NSW (NSW)

Leaders: Aristocrat, IGT.
The reason: Aristocrat's traditionally strong position as an Australian developer, plus the active presence of classic pokki in pubs and clubs.
International providers are less common, although the online sector is gradually introducing NetEnt and Pragmatic Play.

Victoria

Leaders: NetEnt, Microgaming, Pragmatic Play.
The reason: Victoria's players value innovative video slots with rich bonuses and graphics.
Local providers are ceding share to international studios.

Queensland

Leaders: Aristocrat and international brands for the tourism segment.
Feature: a combination of local "traditional" slots and modern products in demand by visitors.
The availability of games on mobile devices is important.

South Australia

Leaders: Aristocrat and IGT.
The reason: high adherence to traditional slots and a conservative market.
Modern providers are represented minimally.

Western Australia

Leaders: Microgaming, Playtech, NetEnt.
The reason: players' strong focus on online gambling.
The young audience actively chooses providers with innovative mechanics.

Tasmania

Leaders: Aristocrat and local studios.
The reason: the market is small, conservative preferences, international novelties are being introduced slowly.

Northern Territory

Leaders: NetEnt, Pragmatic Play, Microgaming.
The reason: the presence of licensed online operators that cooperate with the world's largest providers.
Classic local brands have no discernible influence.

ACT (Australian Capital Territory)

Leaders: Balance between Aristocrat and international studios.
The reason: a metropolitan audience more open to diversity, plus the influence of regulators who control the range.

Result

The picture for the states of Australia is as follows:

• Local and classic providers leading the way: NSW, South Australia, Tasmania
• International brands dominate: Victoria, Northern Territory, Western Australia
• Mixed market: Queensland and the ACT.

Thus, the operators' strategy should take into account not only general trends, but also local features in the choice of providers, which affects the involvement and retention of the audience.