What NSW, VIC, QLD and out-of-state users are looking for

Introduction

Search activity is one of the key indicators of player interest in online slots. User requests to Google, as well as activity on localized platforms, reveal real audience preferences in different states of Australia. Analysing what players from NSW, Victoria, Queensland and beyond are looking for helps operators and providers tailor content and marketing strategies.

NSW (NSW)

Main requests: pokies online *, progressive jackpots *, bonus pokies *.
Features: high involvement in progressive jackpots and slots with multi-level bonuses.
Conclusion: NSW shows the greatest concentration of interest in innovative payment mechanics.

Victoria (VIC)

Main queries: classic pokies *, fruit machines *, free spins no deposit *.
Features: Predominance of conservative players, but also high interest in stocks and bonuses.
Conclusion: Victoria is a region where the balance between classics and modern promotions remains.

Queensland (QLD)

Main requests: mobile pokies *, slots demo *, new online slots 2024 *.
Features: Audience younger than VIC and NSW; mobile users predominate.
Conclusion: Queensland is trending on mobile gambling and responding quickly to new releases.

South Australia (SA)

Main requests: high RTP slots *, best paying pokies *, strategy for pokies *.
Features: Players emphasize math and game efficiency.
Conclusion: The South Australian market is inclined towards a rational approach and is focused on return on investment.

Western Australia (WA)

Main requests: new slot features *, multi-screen pokies *, VR slots *.
Features: high interest in technological innovations.
Conclusion: WA perceives online gambling as an experimental platform for new formats.

Tasmania (TAS)

Main requests: classic pokies online *, 3-reel slots *, popular fruit pokies *.
Features: low dynamics of changes in requests; dominance of the classics.
Conclusion: Tasmania remains one of the most conservative regions in terms of preference.

Northern Territory (NT)

Main queries: crypto casinos *, slots with Bitcoin *, international pokies *.
Features: Focus on international platforms and cryptocurrency transactions.
Conclusion: NT is closer to global trends than to national ones.

Australian Capital Territory (ACT)

Main queries: branded slots *, top slots 2024 *, progressive pokies *.
Features: variety of interests and attention to new products.
Conclusion: ACT has a hybrid profile - from branded games to innovative jackpots.

Result

User searches across Australian states reflect geographical segmentation of interests:

• NSW and QLD are shaping the market for innovation and mobility.
• VIC and TAS stick to the classics.
• SA selects high RTP games.
• WA and ACT are experimenting with new formats.
• NT is actively focused on cryptocurrency casinos and international trends.

For operators, this means the need for flexible localization and segmented marketing that takes into account the real search habits of the audience.