What Australians choose: Classics or video slots
Introduction
The Australian online gambling market is showing steady momentum in 2025, where interest in classic slots remains, but the main shift is in modern video machines. The division of the audience is associated with different profiles of players, the level of involvement and the demand for game mechanics.
Share of classic slots
Percentage of users: about 28-30% of players still choose classic machines.
Reasons for popularity:
Popularity of video slots
Percentage of users: More than 65% of players prefer video machines.
Key benefits:
Comparison by engagement
Retention Rate: video slots are 17-20% higher than classic ones.
ARPU (average revenue per user): video slots give an average of 25-30% more revenue due to bonus mechanics and repeated deposits.
LTV (Lifetime Value): Video slot players stay active 40% longer.
Player profile
Classic machines: in demand among the older audience (35 + years old), as well as among users who prefer low risks.
Video slots: Dominant among players under 35 who value dynamics, special effects and the possibility of big wins.
Key Trends 2025
1. The growth of hybrid solutions is automata with a classic interface, but supplemented by modern bonus mechanics.
2. Decline in the popularity of pure classics - the share is predicted to fall to 20-22% by the end of 2025.
3. Leadership of thematic video slots - the genres of mythology, adventure and branded games (licensed for films and TV series) are especially in demand.
Result
In 2025, Australian players are clearly betting on video slots that provide engagement, momentum and high winning potential. Classic machines hold a niche among conservative users, but their share continues to decline. The main trend is the integration of new technologies into modern slots and the gradual departure of the classics to the periphery of the market.
The Australian online gambling market is showing steady momentum in 2025, where interest in classic slots remains, but the main shift is in modern video machines. The division of the audience is associated with different profiles of players, the level of involvement and the demand for game mechanics.
Share of classic slots
Percentage of users: about 28-30% of players still choose classic machines.
Reasons for popularity:
- Simplicity of interface and rules.
- Minimum rates and low volatility.
- Nostalgic factor and trust in "fruit" and "7-kam."
- Duration of sessions: usually shorter - an average of 18-22 minutes, as players are less likely to linger on monotonous mechanics.
Popularity of video slots
Percentage of users: More than 65% of players prefer video machines.
Key benefits:
- High level of graphics and animations.
- Additional functions (free spins, buy-bonus, multipliers).
- Higher winning potential and variety of plots.
- Average session duration: 35-42 minutes, which is almost twice as long as the classics.
Comparison by engagement
Retention Rate: video slots are 17-20% higher than classic ones.
ARPU (average revenue per user): video slots give an average of 25-30% more revenue due to bonus mechanics and repeated deposits.
LTV (Lifetime Value): Video slot players stay active 40% longer.
Player profile
Classic machines: in demand among the older audience (35 + years old), as well as among users who prefer low risks.
Video slots: Dominant among players under 35 who value dynamics, special effects and the possibility of big wins.
Key Trends 2025
1. The growth of hybrid solutions is automata with a classic interface, but supplemented by modern bonus mechanics.
2. Decline in the popularity of pure classics - the share is predicted to fall to 20-22% by the end of 2025.
3. Leadership of thematic video slots - the genres of mythology, adventure and branded games (licensed for films and TV series) are especially in demand.
Result
In 2025, Australian players are clearly betting on video slots that provide engagement, momentum and high winning potential. Classic machines hold a niche among conservative users, but their share continues to decline. The main trend is the integration of new technologies into modern slots and the gradual departure of the classics to the periphery of the market.
