Geoanalytics: Which regions of Australia play more

Introduction

Australia ranks among the world leaders in terms of population involvement in gambling. However, player activity is unevenly distributed, with some states and territories showing high levels of spending and participation, others more moderate. Geoanalytics allows you to understand where the main demand for gambling products is formed, including offshore online casinos.

East Coast core of activity

New South Wales (NSW)

Leader in the number of slot machines ("pokies"), especially in clubs and pubs.
High level of spending on the player, forming the largest market for the ground segment.
Activity in offshore online casinos is also above average, which is due to the cultural habit of slots.

Victoria (VIC)

The second largest market, with Crown Melbourne playing a key role.
Players show interest in slots and board games.
Online activity is growing, especially among the younger generation who prefer mobile formats.

Queensland (QLD)

One of the most saturated regions in terms of the number of licensed establishments.
Lotteries and sports betting are more popular than a number of other states.
Online games in crypto casinos are also gaining popularity.

Southern and western regions

South Australia (SA)

Relatively smaller market, but high level of involvement in "pokies."
Interest in online games is growing steadily, especially in the evening and winter.

Western Australia (WA)

Feature: there are stricter restrictions on slot machines.
Players are more likely to go to online casinos as ground infrastructure is limited.
High level of interest in progressive jackpot slots.

North and capital

Northern Territory (NT)

Small population but significant role in operator licensing.
Per capita spending is lower than on the east coast.

Australian Capital Territory (ACT)

Engagement rates are above the national average, especially in the online betting segment.
Proximity to NSW affects player availability and habits.

Comparative factors by region

1. Slot machine density: NSW and VIC lead, WA are lows.
2. Cultural tradition: The east coast has historically embraced gambling as part of leisure activities.
3. Access to offshore: regions with severe restrictions are more likely to go into the illegal online segment.
4. Sporting events: At the VIC and QLD, sports betting drives related casino activity.

Results

New South Wales and Victoria are the absolute leaders in engagement and spending.
Queensland and South Australia are regions with steady growth in interest in online casinos.
Western Australia is a unique market: due to restrictions, offshore sites receive more traffic here.
The Northern Territory and ACT are smaller markets, but with a prominent role in the overall structure.

Thus, geoanalytics shows that the core of activity is concentrated on the east coast, and regions with more stringent restrictions are becoming key sources of demand for offshore online operators.