Dynamics of the transition from PC to mobile devices in online casinos in Australia

Introduction

The Australian online gambling market is undergoing a structural change, with traditional casino access via PC gradually giving way to mobile devices. This transformation is associated not only with technological development, but also with a change in the lifestyle of players, their expectations and habits.

Key Drivers of Mobility

1. Mobile Internet and 5G - high speed and connection stability have made mobile games more comfortable.
2. Convenience and accessibility - players can launch slots and live casinos from anywhere without being tied to a stationary computer.
3. Software optimization - providers create products on the principle of mobile-first, with adaptive interfaces and touch control.
4. Social habits - the smartphone has become the main device for entertainment, including games, instant messengers and social networks.

Statistics and metrics

In 2024-2025, the share of mobile users in Australia exceeded 70% of the total number of online casino players.
The average duration of a gaming session on smartphones increased by 18% compared to a PC.
The share of deposits through mobile applications reached 65%, while through PCs it continues to decline.
A young audience (18-30 years old) in 80% of cases uses mobile devices as the main way to access the casino.

Segmentation of players by device

PC: 40 + age players are more likely to choose, focused on a stable interface and a large screen.
Smartphones: Leading the pack for Gen Z and millennials who value dynamics and flexibility.
Tablets: occupy an intermediate position, popular with players who want to combine mobility with a convenient screen.

Impact on casino operators

Need to invest in mobile apps and PWAs (progressive web apps).
Focus on UX/UI for touch screens.
Integration of mobile payment solutions (Apple Pay, Google Pay).
Expanding push notifications and personalized promotions to retain players.

Outlook 2025 and Beyond

It is expected to further reduce the share of PCs to the level of 20-25%.
The development of AR/VR technologies will be associated mainly with mobile devices.
Mobile live casinos will be a key driver of engagement.
Players will choose an operator who provides a seamless cross-device experience.

Conclusion

The transition from PC to mobile in Australia is not a temporary trend, but a sustainable process that determines the future of the market. For operators, the key priorities are the optimization of mobile platforms, the personalization of content and the integration of innovative technologies, which allows not only to attract new users, but also to keep them at the expense of maximum convenience.