Number of new players per month: dynamics from 2024-2025

Introduction

Growth and attraction of new players is one of the key health indicators of the online casino market. The dynamics show how steadily the industry is developing, how the audience reacts to changes in marketing, bonus policy and regulation. In 2024-2025, the Australian market shows patchy results, where seasonality, macroeconomic factors and operator innovations directly influence the number of new registrations.

General dynamics of player attraction

On average, in 2024, the monthly growth of new players was 6-8%, but the growth rates differed by quarters.
At the beginning of 2025, the trend slowed down: the growth rate stabilized at the level of 4-5% per month.
In absolute terms, this is expressed in tens of thousands of new registrations per month, with a significant part coming from mobile platforms.

Quarterly fluctuations

Q1 2024: Surge in activity after New Year's shares, up 10% on average from late 2023
Q2 2024: slowdown to 4-5% due to reduced promotional activity and the start of the school/working season.
Q3 2024: stable growth due to tournaments and integration of new slots, + 7%.
Q4 2024: peak activity in November-December, an increase in registrations to 12% due to aggressive marketing and holiday offers.
Q1 2025: Down 3-4% due to "saturation effect" and player caution after the holidays.

Factors affecting dynamics

1. Marketing campaigns

The greatest effect is given by bonuses with simple wagering conditions and package promotions (freespins + deposit bonuses).
Social media and TikTok ads have become Gen Z's main attraction.

2. Technological innovation

The introduction of crypto payments increased the growth of new registrations in individual casinos to 15% per month.
Support for mobile apps with push notifications keeps attention and increases conversion.

3. Regulatory changes

The strengthening of advertising rules in mid-2024 reduced the effectiveness of classic promos.
Players respond more to the brand and quality of UX than to aggressive stocks.

4. Seasonality

The greatest activity is December and January.
The minimum indicators are April and September, when interest in entertainment decreases.

Statistics by player segment

Youth (18-25 years old): an average increase of 10% per month in 2024, but growth slowed to 6% at the beginning of 2025.
Middle-aged players (26-40 years old): a more stable segment, an increase of 3-4% monthly.
High rollers (VIP segment): remain a small proportion of new players, but their number is growing thanks to VIP programs.

Conclusions

In 2024-2025, Australia's online casino market is experiencing steady but uneven growth in new players.
The main driver is marketing and innovation in payment methods, and the key barrier is tightening regulation.
Players are becoming more selective, and operators need to adapt bonus programs and a personalized approach to maintain growth in 2025.