Number of active players by age group
Introduction
Age is one of the key determinants of online casino player behaviour and engagement in Australia. For operators, this is not just a demographic indicator: the choice of games, the approach to marketing, the level of loyalty and financial activity depend on it. Analysis of the distribution of active users by age groups allows you to predict the strategic development of the market and fine-tune segmentation.
Main age groups of players
In the Australian online casino market, several key segments are traditionally distinguished:
- 18-24 years old are young players, most often coming through social networks, streams and mobile applications. They are distinguished by high mobility, but low loyalty.
- 25-34 years is the most active group, forming the bulk of traffic and deposits. Often choose slots with high dynamics and attractive bonus mechanics.
- 35-44 are players with a higher average deposit check. They demonstrate stability and a higher level of repeated deposits.
- 45-54 years - an audience focused on brand reliability, interface comfort and ease of payment. In this group, interest in classic slots and live casinos is higher.
- 55 + years is the smallest but stable category. They play more often in the evening, value quick withdrawals and trust in licensed platforms.
Dynamics of activity by age
1. Growing share of young players
From 2023 to 2025, there is a steady growth of the 18-24 segment, which is associated with the penetration of TikTok, YouTube Shorts and mobile advertising campaigns.
2. Core stability
Category 25-34 remains the "gold standard" for operators. It is this age group that most often participates in bonus programs and promotions.
3. Senior Audience Lead Bias
45 + players are increasingly moving from PC to mobile, but are opting for more conservative games and brands with a confirmed license.
Effect of age on metrics
The average deposit check grows with age: for players 35 + it is 25-40% higher than for young people.
The average session duration is maximum for an audience of 25-34 and 35-44 years.
Brand loyalty is stronger in older age groups, where trust in licence and transparency is higher than interest in bonuses.
The frequency of platform changes is characteristic of young people who test several casinos at the same time.
Practical value for operators
For segment 18-24, campaigns with video content, gamification and quick bonuses work more efficiently.
Exclusive offers and tournaments are critical for the 25-34 group.
For 35-44, a convenient financial infrastructure and a flexible deposit system are important.
For 45 + - the main emphasis should be on trust: licenses, security, reputation.
Conclusion
The number of active players in online casinos in Australia is highly dependent on the age category, and this directly affects the operators' strategy. Young people form a stream of new registrations, audiences 25-44 are the basis of income and retention, and older groups provide stability and long-term loyalty. Successful platforms will build multi-layered marketing, taking into account the specifics of each age group, to cover all market segments.
