Efficiency of push notifications and e-mail mailings

Introduction

For Australian online casinos, one of the main tools for retaining players remains communication channels - push notifications and e-mail mailings. Their effectiveness is measured not only by the level of opening, but also by the impact on repeated deposits, session duration and player return to the platform.

Push-notices

Advantages

Instant delivery of information directly to the smartphone screen.

High probability of reading in the first minutes after sending.

Work in conjunction with limited-time offers (free spins, quick bonuses).

Performance metrics

The CTR of push notifications reaches an average of 12-15%, which is higher than e-mail.

Reaction rate: Up to 70% of discoveries occur within the first hour.

Disadvantage: With excessive frequency, players often turn off notifications, which reduces coverage.

E-mail mailings

Advantages

Flexibility in presentation: visual content, detailed promotions, personalized game selections.

Ability to segment the base by activity, deposits, preferences.

Longer life of the letter (the player can return to it in a few days).

Performance metrics

Open rate e-mail in the casino segment of Australia: 18-25%.

CTR in letters: 3-5%, lower than push, but deeper involvement.

Deposit conversion: Higher than push, especially with personalised offers.

Benchmarking

Behavioral features of players

Young audience (18-30 years old, generation Z) responds better to push: quick notifications, dynamic offers.

Older players (30 +) are more likely to read e-mail, especially if the letter contains details and visual elements.

Push more often stimulates a return to the game here and now, and e-mail works for long-term loyalty and retention.

Practical value for operators

The optimal strategy is a combination of channels: push for instant activation, e-mail for in-depth engagement.

The use of segmentation and personalization increases the efficiency of both tools by 30-40%.

Players receiving communications through both channels show a 50% higher re-deposit rate than those interacting with only one format.

Conclusion

Push notifications and e-mails solve different problems in Australia's online casino ecosystem. Push is more effective for short-term activations and limited-time promotions, while e-mail works to build long-term engagement and loyalty. Their competent combination allows operators to increase player retention and form a stable active user base.