Efficiency of push notifications and e-mail mailings
Introduction
For Australian online casinos, one of the main tools for retaining players remains communication channels - push notifications and e-mail mailings. Their effectiveness is measured not only by the level of opening, but also by the impact on repeated deposits, session duration and player return to the platform.
Push-notices
Advantages
Instant delivery of information directly to the smartphone screen.
High probability of reading in the first minutes after sending.
Work in conjunction with limited-time offers (free spins, quick bonuses).
Performance metrics
The CTR of push notifications reaches an average of 12-15%, which is higher than e-mail.
Reaction rate: Up to 70% of discoveries occur within the first hour.
Disadvantage: With excessive frequency, players often turn off notifications, which reduces coverage.
E-mail mailings
Advantages
Flexibility in presentation: visual content, detailed promotions, personalized game selections.
Ability to segment the base by activity, deposits, preferences.
Longer life of the letter (the player can return to it in a few days).
Performance metrics
Open rate e-mail in the casino segment of Australia: 18-25%.
CTR in letters: 3-5%, lower than push, but deeper involvement.
Deposit conversion: Higher than push, especially with personalised offers.
Benchmarking
| Option | Push notifications | E-mail newsletters |
|---|---|---|
| Reaction rate | Instant | Medium (hours/days) |
| CTR | 12–15% | 3–5% |
| Open rate | ~ 90% (open screen) | 18-25% |
| Deposit conversion | Average | Above average |
| Suitable for | Term Bonuses | Personalized Promotions |
Behavioral features of players
Young audience (18-30 years old, generation Z) responds better to push: quick notifications, dynamic offers.
Older players (30 +) are more likely to read e-mail, especially if the letter contains details and visual elements.
Push more often stimulates a return to the game here and now, and e-mail works for long-term loyalty and retention.
Practical value for operators
The optimal strategy is a combination of channels: push for instant activation, e-mail for in-depth engagement.
The use of segmentation and personalization increases the efficiency of both tools by 30-40%.
Players receiving communications through both channels show a 50% higher re-deposit rate than those interacting with only one format.
Conclusion
Push notifications and e-mails solve different problems in Australia's online casino ecosystem. Push is more effective for short-term activations and limited-time promotions, while e-mail works to build long-term engagement and loyalty. Their competent combination allows operators to increase player retention and form a stable active user base.
