How much time the player spends on the casino website
Introduction
The duration of the gaming session is one of the key indicators of user engagement and interest in the platform. In online casinos in Australia, this is an indicator that directly affects the retention of players, their propensity for repeated deposits and the overall perception of the quality of the service.
Average session times
The total average session length in Australian online casinos varies from 12 to 25 minutes.
Players with a high level of involvement (often depositing) can spend on the site up to 40-60 minutes per visit.
Beginners who come to test the platform are more often limited to short visits - 5-10 minutes.
Factors Affecting Time Spent
Type of game
Slots: the average duration is 15-20 minutes, as the gameplay is dynamic.
Board games (roulette, blackjack): 25-35 minutes due to a slower pace and strategic decisions.
Live casino: one of the longest categories - up to 45 minutes, thanks to the effect of presence and engagement in real time.
Device
Mobile users: Shorter sessions, 10-15 minutes on average, due to the spontaneous nature of the game.
Desktop: longer - 25-30 minutes, as users often play in comfortable conditions at home.
Time of day
In the evening (18: 00-23: 00), the duration of visits increases by an average of 30%.
Morning and afternoon sessions are shorter, as they more often occur "on the run."
Audience differences
Generation Z (18-25 years) prefers short, but frequent visits - 5-12 minutes.
Players aged 25-40 show sustained engagement and spend 20-30 minutes per session.
Over 40s are prone to long and rarer sessions, sometimes exceeding 40 minutes.
Metrics for operators
Casinos analyze not only the absolute time on the site, but also:
- Number of active screens per session (how many games/sections the player visited).
- Return rate (whether the user returns within 24 hours).
- The percentage of transactions completed during the first session.
Practical value of analysis
1. Interface optimization: if the average time is too short, then players quickly lose interest or face uncomfortable UX.
2. Bonus setup: Session length bonuses encourage players to stay longer.
3. Personalization: different segments of players require a different approach - for mobile push notifications with fast freespins, for desktop ones - tournaments and live games.
Conclusion
The time that the player spends on the casino website depends on many factors: type of game, device, age, time of day. On average, Australian users spend 12 to 25 minutes in one session, and a competent retention strategy allows you to increase this figure by 1.5-2 times. For operators, analyzing the duration of visits is a tool not only to assess engagement, but also to increase overall conversion and loyalty.
Do you want me to create an Average Session Duration by Game Type and Device table for this article?
